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How to obtain quality data for a collection project without failure
In the world of market research, we have often seen examples of bad surveys, forms, and questionnaires. But what’s the point of gathering data when it's incomplete, inexact, or rife with errors?
March 22, 2022 | Maria García Limón
Data provider: how to search for and select the best one
The market research process is difficult, and we all know that an agency researcher’s job is no walk in the park either. There are many shared challenges that professionals in this field face as they ...
March 07, 2022 | Maria García Limón
What’s next for Market Research in 2021? The experts say
“The future is hidden behind the men who make it” Anatole France
January 30, 2021 | Maria García Limón