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IIEX Europe: once the hype mist is cleared people are what remain
An upfront confession: I am writing this post while attending the Mobile World Congress in Barcelona, a feast of consumer technology. So, surrounded by high-tech and all its related hypes, my aim is ...
March 05, 2018 | Joaquim Bretcha
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The Super Bowl Stats You Haven't Seen Yet
People are no longer watching the Super Bowl for the commercials. Women are still the future of the NFL. Online grocers are reaping the benefits of Super Bowl Prep. Plus, much more.
February 13, 2018 | Katie Hagan
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3 Must-Try Market Research Methods: Behavioral Data Edition
Behavioral research is disrupting the market research industry and it’s time you discover its capabilities. When you set your fears aside, you’ll see that these new research methods are actually ...
September 25, 2017 | Katie Hagan
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MR Privacy Concerns: The Possibilities of a Panel Company
Whether you’re a marketer or a market researcher, we both have the same nagging question: What exactly are consumers doing online?
September 07, 2017 | Katie Hagan
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Is Shopping Cultured?
At this year’s ESOMAR LATAM Conference in Mexico City, Lightspeed Research and Netquest jointly presented a paper entitled “Is Shopping Cultured? An Exploration into the Global Language of Consumer ...
May 05, 2017 | Joaquim Bretcha
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Getting closer to in the moment insights generation
Marketers and market researchers are looking for new ways to understand online consumer behavior. Since the commercial internet became available in the mid 90s, new needs emerged as consumer behavior ...
September 23, 2016 | Daan Versteeg
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