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More from Ferran Robla

How are consumers classified?
Table of content In the world of marketing and market research, understanding different types of consumers is key to designing effective strategies. One of the most analyzed profiles is the rational ...
March 28, 2025 | Ferran Robla
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Consumer psychology
Table of contents Consumer psychology is a key field in marketing and market research. Understanding how customers think, feel and make decisions allows brands to design more effective strategies, ...
March 22, 2025 | Ferran Robla
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Customer relationship: types and strategies to improve it
Table of contents Maintaining a strong and lasting relationship with consumers is one of the main challenges for businesses today. Competition is fierce and consumers have more choices than ever, ...
March 17, 2025 | Ferran Robla
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What is Consumer Behavior?
Table of contents Consumer behavior refers to the analysis of the mental and emotional processes that determine how people choose, buy, use, and discard products and services. This behavior is ...
February 18, 2025 | Ferran Robla
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What Are Consumer Groups?
Table of contents Consumer groups are segments of people who share common characteristics, behaviors, or interests related to the consumption of products or services. These groups can be influenced ...
February 13, 2025 | Ferran Robla
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How to Conduct Online Market Research
Table of contents Online market research has become an efficient alternative for collecting valuable consumer data due to its speed and reach. Conducting an online market study involves following a ...
November 05, 2024 | Ferran Robla
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