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More from Ferran Robla
Consumer psychology
Table of contents Consumer psychology is a key field in marketing and market research. Understanding how customers think, feel and make decisions allows brands to design more effective strategies, ...
Customer relationship: types and strategies to improve it
Table of contents Maintaining a strong and lasting relationship with consumers is one of the main challenges for businesses today. Competition is fierce and consumers have more choices than ever, ...
Table of contents Consumer behavior refers to the analysis of the mental and emotional processes that determine how people choose, buy, use, and discard products and services. This behavior is ...
Table of contents Consumer groups are segments of people who share common characteristics, behaviors, or interests related to the consumption of products or services. These groups can be influenced ...
Table of contents Online market research has become an efficient alternative for collecting valuable consumer data due to its speed and reach. Conducting an online market study involves following a ...
Market Study of the Pet Sector: Trends, Opportunities, and How to Enter the Market
Table of contents The market study of the pet sector has become an essential tool for companies looking to capitalize on the growth of this industry. The pet market has experienced a boom in recent ...
