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More from Lizbeth Estrada

Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
September 21, 2023 | Lizbeth Estrada
Quality as a key factor when choosing a data provider for sampling
For market research companies, the quality of data in sampling is undeniably a crucial aspect. This makes it possible to assess whether the information collected by a data provider will fulfil its ...
August 31, 2022 | Lizbeth Estrada