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More from Vanessa Castro

5 ways to conduct Ad Effectiveness research
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
June 27, 2019 | Vanessa Castro
Using Behavioral Data to measure Netflix’s reach
Netflix was founded in the US in 1997. The company started a streaming service ten years later, went multidevice in 2010, and reached 190 countries by 2019 with 137 million registered accounts. Their ...
May 31, 2019 | Vanessa Castro
And the winner of Game of Thrones is: HBO?
The final episode of one of the biggest HBO’s TV shows: Game of Thrones aired last weekend. It doesn’t matter if you loved every episode of the 8th season, if you are part of the group that is asking ...
May 29, 2019 | Vanessa Castro
Highlights from the ESOMAR LATAM Conference 2017
It’s been over two weeks, but we can still hear the “Mariachi” clearly in our heads: another great ESOMAR LATAM conference has just come to a close, and this time it has left us genuinely inspired. ...
May 02, 2017 | Vanessa Castro
"Who said Market Research is boring?"
April is one of the busiest months of the year when it comes to events in the market research industry and in our case it wasn’t the exception. As Netquest we participated in more than10 events ...
May 06, 2016 | Vanessa Castro
Creative data: how Netflix got to France
You're at the bus stop at 6 pm, it's cold and it's raining. You turn around and you see an advertising of a full color animated GIF featuring one of your favorite Spartans movies - let's suppose is ...
August 07, 2015 | Vanessa Castro