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Omnibus Surveys: Key to Market Research Insights
Omnibus surveys are a powerful and versatile tool in the field of market research. This type of survey is characterized by its ability to include questions from multiple clients in a single ...
June 25, 2024 | Aldana Plati
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How to Conduct an Ad Hoc Research
Ad hoc researchisan invaluable toolforobtainingspecific and relevantinsightsthat can guide strategicdecisionswithin a company. Thistypeofresearchisdesignedtoaddress particular questions at a ...
June 17, 2024 | Javier Cuadros
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Essential Tools for Market Studies: Optimize Your Research with the Right Solutions
Marketstudies are an integral partofanysuccessfulbusinessstrategy. Theyprovidevaluableinformationaboutmarkettrends, consumerpreferences, and growthopportunities. However, ...
May 31, 2024 | Ferran Robla
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Survey Panels: Market Decisions in 2024
In a world where competition is fierce and consumer demands are constantly evolving, companies need effective tools to understand their audience better and quickly adapt to market changes. Survey ...
May 22, 2024 | Ferran Robla
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How to Obtain a Representative Sample for Your Business
Obtaining a representative sample is a critical step in any market research or quantitative study. A quality sample ensures that the results obtained are accurate and applicable to the target ...
May 15, 2024 | Alejandra Ortiz
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Maximizing Data Accuracy: Validation and Reliability of Surveys
When we need to gather data on a specific and timely research topic, ad-hoc surveys are the most appropriate because they are not part of ongoing studies. Now, how can we work on survey validation ...
May 08, 2024 | Alejandra Ortiz
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