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Online consumer behavior: How to spot invisible trends
We know the digital age has changed the way people interact with brands, significantly increasing online shopping. In turn, this has led to an increase in the amount of data generated about online ...
April 12, 2023 | Maria García Limón
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E-commerce metrics at research agencies: Key to not losing clients this 2023
What strategies are you using to measure the behavior of consumers who go to your clients’ websites to make purchases? Did you know that, today, various methods of collecting e-commerce metrics can ...
March 14, 2023 | Ricardo Córdova
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This 2023 break it down with Netquest's quality data for your marketing strategies
We know that, with time, everything changes. Even market research. During 2022, the world of marketing and research experienced a great deal of change. One change was focused on the search for ...
January 13, 2023 | Maria García Limón
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Online vs. offline collection, which offers better quality data?
In one form or another, market research and efforts to obtain high-quality data have been around for centuries. Today, thanks to advances in technology, research methods have evolved by leaps and ...
December 15, 2022 | Federico Zambrano Gonzalez
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High-quality data with Wakoopa: Create effective online campaigns
Imagine you want to buy a car. First, you decide to visit the manufacturer’s website for information on the models that interest you. Then, you go to the authorized dealer’s website to check prices ...
October 18, 2022 | Enric Cid
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The data provider as a complement to your research agency
Do you know what the most useful asset for marketing professionals is today? The answer: data. There is no doubt that we are currently living in a golden age for data providers, as they are one of ...
September 08, 2022 | Juan Pablo Núñez
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