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Table of content The rise of Large Language Models (LLMs) undoubtedly represents a paradigm shift for the market research industry. The ability of Artificial Intelligence (AI) to streamline research ...

Nowadays, companies have access to a wealth of e-commerce metrics to analyze online consumer behavior. For these purposes, many organizations often turn to tools like Google Analytics, Google Search ...

Imagine you want to buy a car. First, you decide to visit the manufacturer’s website for information on the models that interest you. Then, you go to the authorized dealer’s website to check prices ...

Can you name the 5 last websites you visited last night?

During the last 6 months, I have been honoured to be a member of the Programme Committee for the 2016 edition of theESOMAR Latin America Conference that was held in Bogota (Colombia), last 10th -12th ...