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Site-centric or user-centric e-commerce metrics, which is more beneficial for your brand?
Nowadays, companies have access to a wealth of e-commerce metrics to analyze online consumer behavior. For these purposes, many organizations often turn to tools like Google Analytics, Google Search ...
October 11, 2023 | Enric Cid
High-quality data with Wakoopa: Create effective online campaigns
Imagine you want to buy a car. First, you decide to visit the manufacturer’s website for information on the models that interest you. Then, you go to the authorized dealer’s website to check prices ...
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3 steps to adopt online behavioral data
Can you name the 5 last websites you visited last night?
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How to speed up market research in Latin America.
During the last 6 months, I have been honoured to be a member of the Programme Committee for the 2016 edition of theESOMAR Latin America Conference that was held in Bogota (Colombia), last 10th -12th ...
April 23, 2016 | Enric Cid