netquest-logo_one
Contact us

Discover the latest
news and trends in market research

Subscribe to our blog and receive the latest news.

Latest news

Optimize your audience measurement with a symphony of high-quality data
Audience measurement is crucial for brands and research agencies looking to obtain high-quality data. This is because if we aren’t measuring, we aren’t learning, much less optimizing. However, the ...
May 17, 2023 | Maria García Limón
Read More
Audio matching: A revolution in audience measurement
Have you ever wondered why digital media analytics are dominated by metrics such as page views, clicks, and so on? To answer this question, we have to look far beyond the advent of the internet. Ever ...
July 26, 2022 | Elder Munhoz
Read More
Audience measurement as an ally in business objectives
Audience measurement is essential to meeting a company’s objectives. It is a tool to obtain information about the audience that comes into contact with a brand’s content. Today, companies need to be ...
May 19, 2022 | María Dolores García
Read More
The role of audience measurement in marketing strategies post COVID-19
Ever since the world became gripped by the word “pandemic,” threats to the audience measurement ecosystem have been relentless. Long before the crisis, even, the industry was facing several major ...
February 04, 2022 | Maria García Limón
Read More
The main trend in audience measurement in 2022
For years, on-demand TV content has been wiping the floor with audiences. But when we talk about media and audience measurement, we’re talking about a category that encompasses all devices and ...
January 27, 2022 | Maria García Limón
Read More