Surveys are a fundamental tool in the world of research and data analysis, allowing for organized and efficient data collection. However, to make the most of this research method, it is important to ...
Who hasn't participated in a survey? Whether it's about your healthy habits, political preferences, or even to understand your shopping experience at a store, surveys are a widely used tool in the ...
Online vs. offline collection, which offers better quality data?
In one form or another, market research and efforts to obtain high-quality data have been around for centuries. Today, thanks to advances in technology, research methods have evolved by leaps and ...
Quality as a key factor when choosing a data provider for sampling
For market research companies, the quality of data in sampling is undeniably a crucial aspect. This makes it possible to assess whether the information collected by a data provider will fulfill its ...
Resilient Consumer, a study that reveals the new Mexican consumer
After more than a year, there is likely not a single person on this planet who does not have at the ready at least 5 ways in which their life has changed since the start of COVID-19 and lockdown. If ...
