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In one form or another, market research and efforts to obtain high-quality data have been around for centuries. Today, thanks to advances in technology, research methods have evolved by leaps and ...

For market research companies, the quality of data in sampling is undeniably a crucial aspect. This makes it possible to assess whether the information collected by a data provider will fulfil its ...

How many people have actually been infected by COVID-19? Over the past few weeks we've seen a surprising range of conflicting figures. Surprising both because of the simplicity of the question and ...