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Gathering high-quality data online or offline?
In one form or another, market research and efforts to obtain high-quality data have been around for centuries. Today, thanks to advances in technology, research methods have evolved by leaps and ...
December 15, 2022 | Federico Zambrano Gonzalez
Quality as a determining factor when choosing a data provider for sampling
For market research companies, the quality of data in sampling is undeniably a crucial aspect. This makes it possible to assess whether the information collected by a data provider will fulfil its ...
August 31, 2022 | Lizbeth Estrada
A sample against COVID-19
How many people have actually been infected by COVID-19? Over the past few weeks we've seen a surprising range of conflicting figures. Surprising both because of the simplicity of the question and ...
April 30, 2020 | Carlos Ochoa