Not all research projects require the same level of depth or complexity. Here's a quick guide to help you identify which type of academic work best fits your objective:
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Broadly explore a topic without empirical analysis → Essay (Monograph)
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Propose a solution to a specific problem → Master’s thesis or applied project
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Deep dive into a research question using formal methodology → Undergraduate or graduate thesis
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Publish original findings for the scientific community → Scientific article
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Critically review and analyze previous studies → Systematic literature review
Choosing the right type of work from the beginning improves time management, source selection, and the structure of your final document.
Key differences: Thesis, Essays, Scientific Articles
|
Type of Work |
Main Purpose |
Depth Level |
Common Application |
|---|---|---|---|
|
Essay (Monograph) |
Present and argue a topic |
Medium |
Undergraduate studies |
|
Thesis |
Research and contribute knowledge |
High |
Bachelor's, Master’s, Doctorate |
|
Scientific Article |
Publish original findings |
Very High |
Postgraduate/Professional research |
A thesis is usually more extensive and rigorous, while an article demands clarity, synthesis, and scientific novelty. Both require a solid empirical or theoretical foundation.
Real examples in marketing and social sciences
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Master’s thesis: Impact of content strategies on digital conversion in B2B brands
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Scientific article: Comparison of attribution models in multichannel campaigns
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Applied project: Segmentation proposal using online panels like Netquest
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Essay: Evolution of emotional branding in mass consumption campaigns
In these fields, primary data (surveys, observations) is essential to support findings.
How to choose the right research format
Ask yourself:
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How deep does your topic need to go?
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What’s your previous research experience?
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What data can you realistically collect?
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Is it an individual or team project?
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Do you have access to primary sources (e.g. consumer panels, academic databases)?
Remember: the most valuable project isn’t always the longest one, but the one that adds real insight.
Supporting your research with primary data
One of the most solid ways to support your work is by collecting primary data, i.e., information you gather through surveys, interviews, experiments, or observations.
Platforms like Netquest provide access to well-segmented, traceable panels—ideal for reliable, scalable, and scientifically sound results.
Using primary data not only strengthens your project, but also increases its chances of being published or recognized by academic peers.
