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June 27, 2019 | Vanessa Castro

5 ways to conduct Ad Effectiveness research

When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a ...
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May 31, 2019 | Vanessa Castro

Using Behavioral Data to measure Netflix’s ...

Netflix was founded in the US in 1997. The company started a streaming service ten years later, went multidevice in 2010, and reached 190 ...
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May 29, 2019 | Vanessa Castro

And the winner of Game of Thrones is: HBO?

The final episode of one of the biggest HBO’s TV shows: Game of Thrones aired last weekend. It doesn’t matter if you loved every episode of ...
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May 2, 2017 | Vanessa Castro

Highlights from the ESOMAR LATAM Conference ...

It’s been over two weeks, but we can still hear the “Mariachi” clearly in our heads: another great ESOMAR LATAM conference has just come to ...
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May 6, 2016 | Vanessa Castro

"Who said Market Research is boring?"

April is one of the busiest months of the year when it comes to events in the market research industry and in our case it wasn’t the ...
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August 7, 2015 | Vanessa Castro

Creative data: how Netflix got to France

You're at the bus stop at 6 pm, it's cold and it's raining. You turn around and you see an advertising of a full color animated GIF ...
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