Communication with panelists: why does it ...
The phrase "the medium is the message" is one of McLuhan’s more iconic statements. Who would have guessed that almost four decades after ...
Quality Panels: What’s the Optimal Frequency ...
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research ...
Survey quality: Why using quality controls?
On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two ...
Non-random sampling: snowball sampling
With this post, we'll conclude our series on sampling techniques. Today we’re going to talk about the snowball sampling method. Snowball ...
Non-random sampling: quota sampling
At last, our series of posts on sampling, has reached the all-star of non-random sampling: quota sampling. This method is most often used ...
Non-random sampling: availability sampling
This post marks the second part of our series on sampling methods. This second installment will describe non-random sampling methods. ...
Random sampling: cluster sampling
With this post dedicated to cluster sampling, we conclude our first block of posts on random sampling. With our next post, we will launch ...
