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September 24, 2019 | Andreina De Abreu

Communication with panelists: why does it ...

The phrase "the medium is the message" is one of McLuhan’s more  iconic statements. Who would have guessed that almost four decades after ...
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August 14, 2019 | Andreina De Abreu

Quality Panels: What’s the Optimal Frequency ...

Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research ...
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July 25, 2019 | Maria García Limón

Survey quality: Why using quality controls?

On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two ...
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February 6, 2017 | Carlos Ochoa

Non-random sampling: snowball sampling

With this post, we'll conclude our series on sampling techniques. Today we’re going to talk about the snowball sampling method. Snowball ...
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February 1, 2017 | Carlos Ochoa

Non-random sampling: quota sampling

At last, our series of posts on sampling, has reached the all-star of non-random sampling: quota sampling. This method is most often used ...
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January 30, 2017 | Carlos Ochoa

Non-random sampling: availability sampling

This post marks the second part of our series on sampling methods. This second installment will describe non-random sampling methods. ...
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January 25, 2017 | Carlos Ochoa

Random sampling: cluster sampling

With this post dedicated to cluster sampling, we conclude our first block of posts on random sampling. With our next post, we will launch ...
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