Assessing 3 popular market research reporting tools


After looking into the most popular infographic- and business intelligence reporting tools, we're turning our attention to the core of our business - market research. When it comes to visualizing data for market research, there are a variety of program options to choose from. Of course, each platform has its own pros and cons, and it's important to understand the specifications of each in order to make the right pick for your business. 

As technology has advanced, it is now easier than ever to gather data and create complex visualizations; in the chart below, we list the data visualization tools that you can use to make better use of the large volume of market research information generated every day.


Market research reporting platforms

Below, we've compare some of the best, most popular, and most innovative data visualization tools, which you can use to create interactive reports and dashboards.




Smart Data Report

Visualization capabilities

  • Attractive and intuitive visualization tool that enables you to create infographics by just selecting the metrics.
  • Easy to establish a hierarchy for the final data visualization, either through the “storytellers” function or by exporting to PowerPoint / PDF.
  • Customizable design with CSS and HTML in order to create home pages for each active user and for the reports.
  • Platform that makes it easy to tell engaging stories that encourage change, thanks to its library of graphics and templates.
  • Customizable front-end and back-end design for developers.


Predetermined functions for reports

  • Create simple reports using basic integrated templates: Brand tracking, customer experience, mystery shopping, ad-hoc, and syndicated studies.
  • Provides full access and the addition of dynamic filters for multiple visits.
  • Allows data analysis and incorporation of other datasets, which can be critical.

  • Manage recipient lists; create and send campaigns via email and SMS message.
  • Affordable for entrepreneurs and small businesses.

Data management

  • Platform that can easily connect data sources.
  • Easy to group multiple responses using a particular character tag, such as #.
  • Supports your data and metadata.
  • Makes it easy to efficiently organize data.
  • Supports your data.
  • API services.


  • No native clustering or forecasting tools.
  • Doesn’t allow you to work with large numbers of databases.
  • Doesn’t provide embedding options for any web portal or webpage.
  • Not visually intuitive.
  • Doesn’t provide embedded options for any web portal or webpage.
  • Visually intuitive.
  • Doesn’t provide embedded options for any web portal or webpage.


Hopefully, this summary will help you find the right tool for your needs. However, once you get there, it's also important to understand the most effective ways to use data visualizations to convey your insights. We have a free ebook available now, all about optimizing your data vizualization usage. Click the banner below to download it for free! 


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