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Predicting the installation rate of a passive measurement meter
Panel companies get data from people by offering a pretty simple deal. That is, participants, share their data with panel companies and panel companies pay them for that using one of the many ...
December 16, 2019 | Carlos Ochoa
Is behavioral data private information?
I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal Declaration of Human Rights of the United Nations ...
October 28, 2019 | Andreina De Abreu
Communication with panelists: why does it matter?
The phrase "the medium is the message" is one of McLuhan’s more iconic statements. Who would have guessed that almost four decades after his death, this idea would remain strong. Now, the Internet is ...
September 24, 2019 | Andreina De Abreu
How to identify a dishonest panelist?
I confess I like cooking (although I’m starting to suspect that this is an unrequited love).
August 26, 2019 | Oriol Llauradó
Quality Panels: What’s the Optimal Frequency for Surveying?
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research know that this is a question often posed by companies that ...
August 14, 2019 | Andreina De Abreu
Questioning Audio-matching
Must-know keys
August 02, 2019 | Isabel Montero Garcés