Quality Panels: What’s the Optimal Frequency for Surveying?
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research know that this is a question often posed by companies that ...
On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two fictional panelists identities and then joined 10 Online ...
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
