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Survey quality: Why using quality controls?
On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two fictional panelists identities and then joined 10 Online ...
July 25, 2019 | Maria García Limón
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Privacy policies: What is the ethics of your online panel?
“Ethics is knowing the difference between what you have the right to do and what is right to do.” Potter Stewart.
July 03, 2019 | Andreina De Abreu
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5 ways to conduct Ad Effectiveness research
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
June 27, 2019 | Vanessa Castro
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Using Behavioral Data to measure Netflix’s reach
Netflix was founded in the US in 1997. The company started a streaming service ten years later, went multidevice in 2010, and reached 190 countries by 2019 with 137 million registered accounts. Their ...
May 31, 2019 | Vanessa Castro
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And the winner of Game of Thrones is: HBO?
The final episode of one of the biggest HBO’s TV shows: Game of Thrones aired last weekend. It doesn’t matter if you loved every episode of the 8th season, if you are part of the group that is asking ...
May 29, 2019 | Vanessa Castro
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Assessing 3 popular market research reporting tools
After looking into the most popular infographic- and business intelligence reporting tools, we're turning our attention to the core of our business - market research. When it comes to visualizing ...
January 08, 2019 | Melissa Matias
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