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More from Carlos Ochoa

“Synthetic Respondents”? Long live the survey, but with AI assistance
Table of content It’s the latest revolution that promises to change everything. The innovation that, this time, truly seems destined to end the survey: synthetic respondents. While we are still ...
September 30, 2025 | Carlos Ochoa
Use and Relevance of Netquest Data in Academic Research
Table of contents Discover how Netquest data is revolutionizing academic research through the experience of Dr. Melanie Revilla, a doctor in Survey Methodology. Academic Collaboration with Netquest: ...
June 06, 2025 | Carlos Ochoa
Quasi-Experimental Study: What It Is and What It Brings to Market Research
Table of content The quasi-experimental study is a widely used research methodology in social sciences, marketing, and business when conducting a fully controlled experiment is not possible. This ...
April 28, 2025 | Carlos Ochoa