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More from Carlos Ochoa

Sampling: what it is and why it works
Whenever I look at the stats for this modest blog, I always notice the same pattern. The number of visits aligns perfectly with the Pareto principle: 20% of our posts generate 80% of our page views. ...
December 27, 2016 | Carlos Ochoa
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Legendary products: VHS VS BETA
As 21st century consumers, we are all too acquainted with commercial battles to impose one technology over the rest on the market. We are currently witnessing battles between Android and iOS, between ...
June 08, 2016 | Carlos Ochoa
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LEGENDARY PRODUCTS: BIC CRISTAL
What is the key to a product’s success? Is it inventive ability? Or is it definition, commercialization and launch? What is more important: R&D or product management?
June 02, 2016 | Carlos Ochoa
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We need a fair measure of online panels size
The ISO26362 standard for access panels –thus applicable to online panels- was born with the purpose of providing research clients more clarity on how said data sources are created and managed. This ...
May 13, 2016 | Carlos Ochoa
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LEGENDARY PRODUCTS: OLIVETTI’s PROGRAMMA 101
Launching a product is kind of like the moment of truth of a company. It is the moment to face the capricious consumer. A moment that has changed the development of many projects, for better or for ...
April 13, 2016 | Carlos Ochoa
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Netquest goes global, we are now part of GfK
Today is a very special day for Netquest. Today is the day we begin our journey as a global company of online panels.
February 05, 2016 | Carlos Ochoa
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