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More from Carlos Ochoa

Considering "don't know" options for surveys
The survey Academy Series: 2nd Chapter
July 05, 2018 | Carlos Ochoa
7 Golden Rules for Online Surveys
The Survey Academy Series: 1st Chapter With the rapid move of surveys from offline to online, we need to reevaluate how questionnaires should be designed. Therefore, we've listed 7 golden rules that ...
June 28, 2018 | Carlos Ochoa
7 Books All Market Researchers Should Read. Plus, A Gift!
Today is April 23rd, a very special day for us. Here in Barcelona, the city where Netquest was born around 17 years ago, we celebrate Sant Jordi (Saint George).
April 23, 2018 | Carlos Ochoa
Non-random sampling: snowball sampling
With this post, we'll conclude our series on sampling techniques. Today we’re going to talk about the snowball sampling method. Snowball sampling is a nonrandom sampling method in which the ...
February 06, 2017 | Carlos Ochoa
Non-random sampling: quota sampling
At last, our series of posts on sampling, has reached the all-star of non-random sampling: quota sampling. This method is most often used in online research conducted through panels. We could look at ...
February 01, 2017 | Carlos Ochoa
Non-random sampling: availability sampling
This post marks the second part of our series on sampling methods. This second installment will describe non-random sampling methods. Remember: we talk about nonrandom sampling when we don’t have ...
January 30, 2017 | Carlos Ochoa