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Five keys to selecting a data provider and maximizing your budget
The data provider for your market research is a core element when it comes to getting good results. Your clients’ satisfaction will largely depend on the quality of the data you deliver to them.
The main trend in audience measurement in 2022
For years, on-demand TV content has been wiping the floor with audiences. But when we talk about media and audience measurement, we’re talking about a category that encompasses all devices and ...
January 27, 2022 | Maria García Limón