Discover the latest

news and trends in market research

People are no longer watching the Super Bowl for the commercials. Women are still the future of the NFL. Online grocers are reaping the benefits of Super Bowl Prep. Plus, much more.

Passive meters are the latest development in the market research industry. Passive meters are downloaded or installed by panelists so they can provide a more holistic view of the market. Meters ...

As memory and computational capacities increase, so does the amount of data we deal with daily. The storage of navigation data is growing exponentially every year, and processing such data sets may ...

Two researchers walk into a bar. The one studies psychopathology. The other studies behavioral economics. Long story short, after a few cold ones, they end up in a drunken fit of rage arguing about ...

LinkedIn does a “Daily Rundown” everyday. Curated by LinkedIn’s finest editors, it’s an article that lands in your notifications very early in the morning, every morning, to give you the scoop on ...