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2020: Market Research Trends
At the beginning of every year, the biggest fashion magazines talk about the latest trends for the upcoming seasons. This year, we decided to do the same for market research. For example, we know ...
January 21, 2020 | Maria García Limón
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Is behavioral data private information?
I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal Declaration of Human Rights of the United Nations ...
October 28, 2019 | Andreina De Abreu
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Communication with panelists: why does it matter?
The phrase "the medium is the message" is one of McLuhan’s more iconic statements. Who would have guessed that almost four decades after his death, this idea would remain strong. Now, the Internet is ...
September 24, 2019 | Andreina De Abreu
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How to identify a dishonest panelist?
I confess I like cooking (although I’m starting to suspect that this is an unrequited love).
August 26, 2019 | Oriol Llauradó
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Quality Panels: What’s the Optimal Frequency for Surveying?
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research know that this is a question often posed by companies that ...
August 14, 2019 | Andreina De Abreu
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Questioning Audio-matching
Must-know keys
August 02, 2019 | Isabel Montero Garcés
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