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5 ways to conduct Ad Effectiveness research
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
Netflix was founded in the US in 1997. The company started a streaming service ten years later, went multidevice in 2010, and reached 190 countries by 2019 with 137 million registered accounts. Their ...
How and when to use drop-box type scales in surveys
The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey is essential. A good survey design is the one that ...
An effective channel for analysis and insight detection Over the past few years, data visualization has seen a massive growth in popularity, thanks to the technological innovation of dashboards and ...
