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DIY Tools: What advantages do they bring to the Market Research?
We’ve been too long on the Internet to deny that the DIY (Do It Yourself) tendency is more than a passing trend or fashion, it is a statement that is here to stay. Surely, you´ve seen a tutorial on ...
June 30, 2020 | Maria García Limón
The Mobile World Congress From a Market Researcher's Perspective
Barcelona hosted the annual Mobile World Conference (MWC2018) during the last week of February. For one week, the Catalan city became a showroom of the latest technologies in mobility. What used to ...
March 15, 2018 | Joaquim Bretcha
Declarative Data Versus Behavioral Data: Understanding the Difference
Before the battle between declarative data versus behavioral data, there was a time when relying on declarative data was at the core of what market researchers knew. As we know, declarative data is ...
August 22, 2017 | Katie Hagan
The Big Data Revolution: How is it Impacting the Research Process?
I doubt anyone will be surprised to hear me say that in the last few years there has been unimaginable growth in the sheer volume of data available, and in the methods for collecting and processing ...
August 10, 2017 | Ferran Savín
Is Shopping Cultured?
At this year’s ESOMAR LATAM Conference in Mexico City, Lightspeed Research and Netquest jointly presented a paper entitled “Is Shopping Cultured? An Exploration into the Global Language of Consumer ...
May 05, 2017 | Joaquim Bretcha
Political polls’ credibility on the ropes again
It seems that the most convenient way to predict results in the politics scenario is to follow polls. But can we actually trust them? Now this has become THE awkward questioning for pollsters.
July 25, 2016 | Nijady Balanta