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You're at the bus stop at 6 pm, it's cold and it's raining. You turn around and you see an advertising of a full color animated GIF featuring one of your favorite Spartans movies - let's suppose is ...

“Programmatic buying is the gluten of advertising. Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important.”

In this new release we’ve had the pleasure to talk with Thomas Zoëga Ramsøy, who is considered one of the leading scholars and practitioners in consumer neuroscience and neuromarketing.