Marketers and market researchers are looking for new ways to understand online consumer behavior. Since the commercial internet became available in the mid 90s, new needs emerged as consumer behavior rapidly started to change. With the arrival of Web2.0, the interactive internet, the speed of change in consumer behavior has dramatically increased. Things will never be this easy again.
I must admit that I am sort of an intruder in the Market Research industry. I am not sure if this is the best way to describe myself after 12 years working in an Online Panel Company, occupying different positions in Sales, Marketing and Panel Operations departments. But this is how I feel regarding this profession: a mix of different feelings that go from deep admiration to surprise regarding how some things work in this industry.