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October 28, 2019 | Andreina De Abreu

Is behavioral data private information?

I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal ...
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June 27, 2019 | Vanessa Castro

5 ways to conduct Ad Effectiveness research

When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a ...
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May 31, 2019 | Vanessa Castro

Using Behavioral Data to measure Netflix’s ...

Netflix was founded in the US in 1997. The company started a streaming service ten years later, went multidevice in 2010, and reached 190 ...
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June 25, 2018 | Enric Cid

3 steps to adopt online behavioral data

Can you name the 5 last websites you visited last night?
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May 17, 2018 | Anna Bellido

From Desired Goals to Explicit Analysis

The term "behavioral data" and its benefits for market research may not be new for most of you. One of the most prominent features of this ...
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May 16, 2018 | Melissa Matias

Infographics: What to look for in behavioral ...

You know we are crazy for data combinations because of all the possibilities different data sources provide the market research industry. ...
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April 23, 2018 | Carlos Ochoa

7 Books All Market Researchers Should Read. ...

  Today is April 23rd, a very special day for us. Here in Barcelona, the city where Netquest was born around 17 years ago, we celebrate ...
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