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Leveraging First-Party Data in Research: Key Advantages
When it comes to conducting research, data is the key. But not all data is created equal. Have you ever heard of first-party data? If you want to elevate your research game, leveraging first-party ...
April 15, 2024 | Netquest Blog
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Online Consumer Behavior: Strategies for 2024
The lessons learned from online consumer behavior in 2023 are of great value for crafting much more specific and meaningful marketing strategies in the future. Understanding how behavior patterns, ...
January 04, 2024 | Federico Zambrano Gonzalez
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Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
September 21, 2023 | Lizbeth Estrada
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Behavioral data: High-quality data for a 360-degree view
The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.
April 08, 2022 | Maria García Limón
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Data provider: how to search for and select the best one
The market research process is difficult, and we all know that an agency researcher’s job is no walk in the park either. There are many shared challenges that professionals in this field face as they ...
March 07, 2022 | Maria García Limón
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100 years of Market Research...and what does the future hold
Knowing the past enables us to understand the present better and helps us to visualise the future. It is perhaps the reason why history awakens so many passions. The same happens in the world of ...
April 30, 2021 | Ferran Savín
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