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Online consumer behavior: How to spot invisible trends
We know the digital age has changed the way people interact with brands, significantly increasing online shopping. In turn, this has led to an increase in the amount of data generated about online ...
April 12, 2023 | Maria García Limón
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What’s next for Market Research in 2021? The experts say
“The future is hidden behind the men who make it” Anatole France
January 30, 2021 | Maria García Limón
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Online Focus Groups: the necessary migration
Innovate. A verb we all know and have heard before. It means changing or modifying something, introducing something new. So, if we are familiar with this word, why is it that innovating seems to be ...
June 12, 2020 | Andreina De Abreu
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A sample against COVID-19
How many people have actually been infected by COVID-19? Over the past few weeks we've seen a surprising range of conflicting figures. Surprising both because of the simplicity of the question and ...
April 30, 2020 | Carlos Ochoa
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2020: Market Research Trends
At the beginning of every year, the biggest fashion magazines talk about the latest trends for the upcoming seasons. This year, we decided to do the same for market research. For example, we know ...
January 21, 2020 | Maria García Limón
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Quality Panels: What’s the Optimal Frequency for Surveying?
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research know that this is a question often posed by companies that ...
August 14, 2019 | Andreina De Abreu
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