Discover the latest
news and trends in market research

Subscribe to our blog and receive the latest news.

Latest news

More from Ferran Robla

Convenience Sampling: A Practical and Fast Technique in Research
Table of contents Convenience sampling is a non-probability sampling technique widely used in research due to its ease and speed in selecting participants. In this method, subjects are chosen based ...
April 24, 2026 | Ferran Robla
Competitor analysis
Table of contents Competitor analysis: turn it into your strategic advantage Do you know who you are really competing with? Do you know their strengths, weaknesses, and how they position themselves ...
January 15, 2026 | Ferran Robla
How to Do Market Research for a Business
Table of content How to Do Market Research for a Business: A Step-by-Step Guide for Entrepreneurs and Brands If you're thinking about starting a new business or expanding an existing one, there's a ...
October 10, 2025 | Ferran Robla
Types of market research studies
Table of content Types of market research studies: which one does your brand need? In an increasingly competitive and changing environment, understanding the consumer is no longer an advantage—it's a ...
September 22, 2025 | Ferran Robla
Why is Online Market Research Important?
Table of content Online market research is an essential tool for companies wishing to better understand their consumers' needs, identify growth opportunities, and adjust their business strategies. ...
August 21, 2025 | Ferran Robla
How to Design a Qualitative Survey Step by Step
Table of content What is a qualitative survey and when is it used? A qualitative survey is a research tool designed to obtain detailed information about participants' experiences, perceptions, and ...
August 01, 2025 | Ferran Robla