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Audience measurement is essential to meeting a company’s objectives. It is a tool to obtain information about the audience that comes into contact with a brand’s content. Today, companies need to be ...

The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.

The market research industry has recently undergone dramatic changes. To tackle these dynamics, agency researchers (professionals who are part of companies that offer market research services to ...

In the world of market research, we have often seen examples of bad surveys, forms, and questionnaires. But what’s the point of gathering data when it's incomplete, inexact, or rife with errors?