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The Super Bowl Stats You Haven't Seen Yet
People are no longer watching the Super Bowl for the commercials. Women are still the future of the NFL. Online grocers are reaping the benefits of Super Bowl Prep. Plus, much more.
3 Must-Try Market Research Methods: Behavioral Data Edition
Behavioral research is disrupting the market research industry and it’s time you discover its capabilities. When you set your fears aside, you’ll see that these new research methods are actually ...
At this year’s ESOMAR LATAM Conference in Mexico City, Lightspeed Research and Netquest jointly presented a paper entitled “Is Shopping Cultured? An Exploration into the Global Language of Consumer ...
Getting closer to in the moment insights generation
Marketers and market researchers are looking for new ways to understand online consumer behavior. Since the commercial internet became available in the mid 90s, new needs emerged as consumer behavior ...
