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Survey quality: Why using quality controls?
On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two fictional panelists identities and then joined 10 Online ...
July 25, 2019 | Maria García Limón
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5 ways to conduct Ad Effectiveness research
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
June 27, 2019 | Vanessa Castro
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How and when to use drop-box type scales in surveys
The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey is essential. A good survey design is the one that ...
December 11, 2018 | Carlos Ochoa
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Multiple selection lists: “Check all that apply” Vs “forced choice”
The survey Academy Series: 6th Chapter
November 13, 2018 | Melanie Revilla
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Balanced questions reduce "yes" responses
The survey Academy Series: 5th Chapter
October 23, 2018 | Carlos Ochoa
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IIEX Europe: once the hype mist is cleared people are what remain
An upfront confession: I am writing this post while attending the Mobile World Congress in Barcelona, a feast of consumer technology. So, surrounded by high-tech and all its related hypes, my aim is ...
March 05, 2018 | Joaquim Bretcha
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