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5 ways to conduct Ad Effectiveness research
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
How and when to use drop-box type scales in surveys
The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey is essential. A good survey design is the one that ...
IIEX Europe: once the hype mist is cleared people are what remain
An upfront confession: I am writing this post while attending the Mobile World Congress in Barcelona, a feast of consumer technology. So, surrounded by high-tech and all its related hypes, my aim is ...
People are no longer watching the Super Bowl for the commercials. Women are still the future of the NFL. Online grocers are reaping the benefits of Super Bowl Prep. Plus, much more.
