Discover the latest

news and trends in market research

We know the digital age has changed the way people interact with brands, significantly increasing online shopping. In turn, this has led to an increase in the amount of data generated about online ...

What strategies are you using to measure the behavior of consumers who go to your clients’ websites to make purchases? Did you know that, today, various methods of collecting e-commerce metrics can ...

A few weeks ago, Joan Miró, our Director of eCommerce Solutions, presented an interesting webinar in which he talked about the effects that Spaniards' online browsing has been suffering since the ...

An upfront confession: I am writing this post while attending the Mobile World Congress in Barcelona, a feast of consumer technology. So, surrounded by high-tech and all its related hypes, my aim is ...

Passive meters are the latest development in the market research industry. Passive meters are downloaded or installed by panelists so they can provide a more holistic view of the market. Meters ...