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Online Consumer Behavior: Strategies for 2024
The lessons learned from online consumer behavior in 2023 are of great value for crafting much more specific and meaningful marketing strategies in the future. Understanding how behavior patterns, ...
January 04, 2024 | Federico Zambrano Gonzalez
Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
September 21, 2023 | Lizbeth Estrada
Behavioral data: High-quality data for a 360-degree view
The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.
April 08, 2022 | Maria García Limón
Data provider: how to search for and select the best one
The market research process is difficult, and we all know that an agency researcher’s job is no walk in the park either. There are many shared challenges that professionals in this field face as they ...
March 07, 2022 | Maria García Limón
100 years of Market Research...and what does the future hold
Knowing the past enables us to understand the present better and helps us to visualise the future. It is perhaps the reason why history awakens so many passions. The same happens in the world of ...
April 30, 2021 | Ferran Savín
What websites do our female panelists visit?
In recent years, it has become common to see millions of women around the world take to the streets on March 8 to commemorate International Women's Day, demanding rights, supporting victims of gender ...
March 10, 2021 | Maria García Limón