Discover the latest
news and trends in market research

Subscribe to our blog and receive the latest news.

Latest news

Surveys for Youth: How to Approach Research?
In the field of research, surveys remain a fundamental tool for effectively gathering relevant data. In this regard, there are many topics to explore when conducting surveys with young people, ...
April 25, 2024 | Netquest Blog
Advantages and Disadvantages of Online Surveys in 2024
The digital era continues to evolve, and so do online surveys. This method of data collection remains relevant in market research. But what are the most important advantages and disadvantages of ...
April 22, 2024 | Netquest Blog
Leveraging First-Party Data in Research: Key Advantages
When it comes to conducting research, data is the key. But not all data is created equal. Have you ever heard of first-party data? If you want to elevate your research game, leveraging first-party ...
April 15, 2024 | Alejandra Ortiz
Online Consumer Behavior: Strategies for 2024
The lessons learned from online consumer behavior in 2023 are of great value for crafting much more specific and meaningful marketing strategies in the future. Understanding how behavior patterns, ...
January 04, 2024 | Federico Zambrano Gonzalez
Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
September 21, 2023 | Lizbeth Estrada
Behavioral data: High-quality data for a 360-degree view
The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.
April 08, 2022 | Maria García Limón