Communication with panelists: why does it ...
The phrase "the medium is the message" is one of McLuhan’s more iconic statements. Who would have guessed that almost four decades after ...
How to identify a dishonest panelist?
I confess I like cooking (although I’m starting to suspect that this is an unrequited love).
Quality Panels: What’s the Optimal Frequency ...
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research ...
Questioning Audio-matching
Must-know keys
Survey quality: Why using quality controls?
On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two ...
Privacy policies: What is the ethics of your ...
“Ethics is knowing the difference between what you have the right to do and what is right to do.” Potter Stewart.
5 ways to conduct Ad Effectiveness research
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a ...
