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February 6, 2017 | Carlos Ochoa

Non-random sampling: snowball sampling

With this post, we'll conclude our series on sampling techniques. Today we’re going to talk about the snowball sampling method. Snowball ...
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February 1, 2017 | Carlos Ochoa

Non-random sampling: quota sampling

At last, our series of posts on sampling, has reached the all-star of non-random sampling: quota sampling. This method is most often used ...
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January 30, 2017 | Carlos Ochoa

Non-random sampling: availability sampling

This post marks the second part of our series on sampling methods. This second installment will describe non-random sampling methods. ...
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January 25, 2017 | Carlos Ochoa

Random sampling: cluster sampling

With this post dedicated to cluster sampling, we conclude our first block of posts on random sampling. With our next post, we will launch ...
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January 24, 2017 | Carlos Ochoa

7 steps to follow for online data collection

Collecting data is key for all market research. This stage starts once we have defined the research objectives and ends when we have ...
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January 23, 2017 | Carlos Ochoa

Random sampling: systematic sampling

Now that we have taken a look at stratified sampling, we’d like to continue our series of posts on sampling techniques by examining ...
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January 18, 2017 | Carlos Ochoa

Random sampling: stratified sampling

In an earlier post, we saw the definition, advantages and drawback of simple random sampling. Today, we’re going to take a look at ...
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