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September 24, 2019 | Andreina De Abreu

Communication with panelists: why does it ...

The phrase "the medium is the message" is one of McLuhan’s more  iconic statements. Who would have guessed that almost four decades after ...
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August 26, 2019 | Oriol Llauradó

How to identify a dishonest panelist?

I confess I like cooking (although I’m starting to suspect that this is an unrequited love).
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August 14, 2019 | Andreina De Abreu

Quality Panels: What’s the Optimal Frequency ...

Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research ...
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August 2, 2019 | Isabel Montero Garcés

Questioning Audio-matching

Must-know keys
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July 25, 2019 | Maria García Limón

Survey quality: Why using quality controls?

On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two ...
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July 3, 2019 | Andreina De Abreu

Privacy policies: What is the ethics of your ...

“Ethics is knowing the difference between what you have the right to do and what is right to do.” Potter Stewart.
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June 27, 2019 | Vanessa Castro

5 ways to conduct Ad Effectiveness research

When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a ...
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