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April 30, 2020 | Carlos Ochoa

A sample against COVID-19

How many people have actually been infected by COVID-19? Over the past few weeks we've seen a surprising range of conflicting figures. ...
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January 21, 2020 | Maria García Limón

2020: Market Research Trends

At the beginning of every year, the biggest fashion magazines talk about the latest trends for the upcoming seasons. This year, we decided ...
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December 16, 2019 | Carlos Ochoa

Predicting the installation rate of a ...

Panel companies get data from people by offering a pretty simple deal. That is, participants, share their data with panel companies and ...
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October 28, 2019 | Andreina De Abreu

Is behavioral data private information?

I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal ...
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September 24, 2019 | Andreina De Abreu

Communication with panelists: why does it ...

The phrase "the medium is the message" is one of McLuhan’s more  iconic statements. Who would have guessed that almost four decades after ...
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August 26, 2019 | Oriol Llauradó

How to identify a dishonest panelist?

I confess I like cooking (although I’m starting to suspect that this is an unrequited love).
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August 14, 2019 | Andreina De Abreu

Quality Panels: What’s the Optimal Frequency ...

Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research ...
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