A sample against COVID-19
How many people have actually been infected by COVID-19? Over the past few weeks we've seen a surprising range of conflicting figures. ...
2020: Market Research Trends
At the beginning of every year, the biggest fashion magazines talk about the latest trends for the upcoming seasons. This year, we decided ...
Predicting the installation rate of a ...
Panel companies get data from people by offering a pretty simple deal. That is, participants, share their data with panel companies and ...
Is behavioral data private information?
I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal ...
Communication with panelists: why does it ...
The phrase "the medium is the message" is one of McLuhan’s more iconic statements. Who would have guessed that almost four decades after ...
How to identify a dishonest panelist?
I confess I like cooking (although I’m starting to suspect that this is an unrequited love).
Quality Panels: What’s the Optimal Frequency ...
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research ...
