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April 8, 2022 | Maria García Limón

Behavioral data: High-quality data for a ...

The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is ...
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April 8, 2022 | Carolina Figueroa Carvajal

High-quality data: How to ensure effective ...

The market research industry has recently undergone dramatic changes. To tackle these dynamics, agency researchers (professionals who are ...
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March 22, 2022 | Maria García Limón

High-Quality Data: How to collect it without ...

Data is generated at a breakneck speed. According to Statista, the amount of information generated is expected to reach 181 zettabytes by ...
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March 7, 2022 | Maria García Limón

How to select a data provider in order to ...

The market research process is difficult, and we all know that an agency researcher’s job is no walk in the park either. There are many ...
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February 4, 2022 | Maria García Limón

The role of audience measurement in ...

Ever since the world became gripped by the word “pandemic,” threats to the audience measurement ecosystem have been relentless. Long before ...
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January 27, 2022 | Maria García Limón

Audience Measurement: Main trends in 2022

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October 6, 2021 | Maria García Limón

Resilient Consumer, a study that reveals the ...

After more than a year, there is likely not a single person on this planet who does not have at the ready at least 5 ways in which their ...
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