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High-quality data: The key to knocking it out of the park in 2023
We know that, with time, everything changes. Even market research. During 2022, the world of marketing and research experienced a great deal of change. One change was focused on the search for ...
January 13, 2023 | Maria García Limón
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Gathering high-quality data online or offline?
In one form or another, market research and efforts to obtain high-quality data have been around for centuries. Today, thanks to advances in technology, research methods have evolved by leaps and ...
December 15, 2022 | Federico Zambrano Gonzalez
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Five keys to selecting a data provider and maximizing your budget
The data provider for your market research is a core element when it comes to getting good results. Your clients’ satisfaction will largely depend on the quality of the data you deliver to them.
June 01, 2022 | Raúl Rodríguez Hernández
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Audience measurement, an asset to reaching business objectives
Audience measurement is essential to meeting a company’s objectives. It is a tool to obtain information about the audience that comes into contact with a brand’s content. Today, companies need to be ...
May 19, 2022 | María Dolores García
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High-quality data: How to ensure effective market research
The market research industry has recently undergone dramatic changes. To tackle these dynamics, agency researchers (professionals who are part of companies that offer market research services to ...
April 08, 2022 | Carolina Figueroa Carvajal
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High-Quality Data: How to collect it without striking out
Data is generated at a breakneck speed. According to Statista, the amount of information generated is expected to reach 181 zettabytes by 2025. In the midst of this avalanche, project managers ...
March 22, 2022 | Maria García Limón
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