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January 13, 2023 | Maria García Limón

High-quality data: The key to knocking it ...

We know that, with time, everything changes. Even market research. During 2022, the world of marketing and research experienced a great ...
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December 15, 2022 | Federico Zambrano Gonzalez

Gathering high-quality data online or ...

In one form or another, market research and efforts to obtain high-quality data have been around for centuries. Today, thanks to advances ...
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Five keys to selecting a data provider and ...

 
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May 19, 2022 | María Dolores García

Audience measurement, an asset to reaching ...

Audience measurement is essential to meeting a company’s objectives. It is a tool to obtain information about the audience that comes into ...
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April 8, 2022 | Carolina Figueroa Carvajal

High-quality data: How to ensure effective ...

The market research industry has recently undergone dramatic changes. To tackle these dynamics, agency researchers (professionals who are ...
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March 22, 2022 | Maria García Limón

High-Quality Data: How to collect it without ...

Data is generated at a breakneck speed. According to Statista, the amount of information generated is expected to reach 181 zettabytes by ...
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March 7, 2022 | Maria García Limón

How to select a data provider in order to ...

The market research process is difficult, and we all know that an agency researcher’s job is no walk in the park either. There are many ...
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