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June 30, 2020 | Maria García Limón

DIY Tools: What advantages do they bring to ...

We’ve been too long on the Internet to deny that the DIY (Do It Yourself) tendency is more than a passing trend or fashion, it is a ...
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March 15, 2018 | Joaquim Bretcha

The Mobile World Congress From a Market ...

Barcelona hosted the annual Mobile World Conference (MWC2018) during the last week of February. For one week, the Catalan city became a ...
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August 22, 2017 | Katie Hagan

Declarative Data Versus Behavioral Data: ...

Before the battle between declarative data versus behavioral data, there was a time when relying on declarative data was at the core of ...
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August 10, 2017 | Ferran Savín

The Big Data Revolution: How is it Impacting ...

I doubt anyone will be surprised to hear me say that in the last few years there has been unimaginable growth in the sheer volume of data ...
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May 5, 2017 | Joaquim Bretcha

Is Shopping Cultured?

At this year’s ESOMAR LATAM Conference in Mexico City, Lightspeed Research and Netquest jointly presented a paper entitled “Is Shopping ...
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July 25, 2016 | Nijady Balanta

Political polls’ credibility on the ropes ...

It seems that the most convenient way to predict results in the politics scenario is to follow polls. But can we actually trust them? Now ...
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November 19, 2015 | Carlos Ochoa

The Times they are A-Changin' for the ...

I must admit that I am sort of an intruder in the Market Research industry. I am not sure if this is the best way to describe myself after ...
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