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What is a survey?
Who hasn't participated in a survey? Whether it's about your healthy habits, political preferences, or even to understand your shopping experience at a store, surveys are a widely used tool in the ...
Site-centric or user-centric e-commerce metrics, which is more beneficial for your brand?
Nowadays, companies have access to a wealth of e-commerce metrics to analyze online consumer behavior. For these purposes, many organizations often turn to tools like Google Analytics, Google Search ...
Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
Digital Shopper Monitor: Beyond the Basics in Ecommerce Metrics
According to SaleCycle (2023), the global average cart abandonment rate stands at 79.53%. This means that out of every 100 created carts, only 20 end up in a purchase.
Undoubtedly, the e-commerce world has become increasingly competitive in recent years. With so many buying options available, it’s vital for businesses today to use appropriate e-commerce metrics to ...
Quality as a key factor when choosing a data provider for sampling
For market research companies, the quality of data in sampling is undeniably a crucial aspect. This makes it possible to assess whether the information collected by a data provider will fulfill its ...
