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Survey Panels: Market Decisions in 2024
In a world where competition is fierce and consumer demands are constantly evolving, companies need effective tools to understand their audience better and quickly adapt to market changes. Survey ...
May 22, 2024 | Ferran Robla
How to Obtain a Representative Sample for Your Business
Obtaining a representative sample is a critical step in any market research or quantitative study. A quality sample ensures that the results obtained are accurate and applicable to the target ...
May 15, 2024 | Alejandra Ortiz
Maximizing Data Accuracy: Validation and Reliability of Surveys
When we need to gather data on a specific and timely research topic, ad-hoc surveys are the most appropriate because they are not part of ongoing studies. Now, how can we work on survey validation ...
May 08, 2024 | Alejandra Ortiz
What is a survey?
Who hasn't participated in a survey? Whether it's about your healthy habits, political preferences, or even to understand your shopping experience at a store, surveys are a widely used tool in the ...
March 19, 2024 | Netquest Blog
Site-centric or user-centric e-commerce metrics, which is more beneficial for your brand?
Nowadays, companies have access to a wealth of e-commerce metrics to analyze online consumer behavior. For these purposes, many organizations often turn to tools like Google Analytics, Google Search ...
October 11, 2023 | Enric Cid
Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
September 21, 2023 | Lizbeth Estrada