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Random sampling: simple random sampling
Continuing with our series of posts on sampling, today we'll review the first random sampling method: simple random sampling. This is one of the most popular sampling methods, and it serves as a ...
January 16, 2017 | Carlos Ochoa
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Random and non-random sampling
In a recent post, we learned about sampling and the advantages it offers when we want to study a population. Today, we're going to take a look at the two main sampling methods. Let’s start by ...
January 12, 2017 | Carlos Ochoa
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Sampling: what it is and why it works
Whenever I look at the stats for this modest blog, I always notice the same pattern. The number of visits aligns perfectly with the Pareto principle: 20% of our posts generate 80% of our page views. ...
December 27, 2016 | Carlos Ochoa
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ISO/TC 225 announces latest updates on research standards
Over three days in October, working groups of the ISO Technical Committee 225 (TC 225), which has responsibility for the market, opinion and social research ISO standards, gathered in Madrid at AENOR ...
October 24, 2016 | Nijady Balanta
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Getting closer to in the moment insights generation
Marketers and market researchers are looking for new ways to understand online consumer behavior. Since the commercial internet became available in the mid 90s, new needs emerged as consumer behavior ...
September 23, 2016 | Daan Versteeg
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We need a fair measure of online panels size
The ISO26362 standard for access panels –thus applicable to online panels- was born with the purpose of providing research clients more clarity on how said data sources are created and managed. This ...
May 13, 2016 | Carlos Ochoa
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