Discover the latest
news and trends in market research

Subscribe to our blog and receive the latest news.

Latest news

The post-COVID eCommerce scenario in Spain. FMCG as a particular case.
A few weeks ago, Joan Miró, our Director of eCommerce Solutions, presented an interesting webinar in which he talked about the effects that Spaniards' online browsing has been suffering since the ...
August 25, 2020 | Maria García Limón
Is behavioral data private information?
I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal Declaration of Human Rights of the United Nations ...
October 28, 2019 | Andreina De Abreu
5 ways to conduct Ad Effectiveness research
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
June 27, 2019 | Vanessa Castro
Using Behavioral Data to measure Netflix’s reach
Netflix was founded in the US in 1997. The company started a streaming service ten years later, went multidevice in 2010, and reached 190 countries by 2019 with 137 million registered accounts. Their ...
May 31, 2019 | Vanessa Castro
3 steps to adopt online behavioral data
Can you name the 5 last websites you visited last night?
June 25, 2018 | Enric Cid
From Desired Goals to Explicit Analysis
The term "behavioral data" and its benefits for market research may not be new for most of you. One of the most prominent features of this sort of information is that the data acquired is independent ...
May 17, 2018 | Anna Bellido