Resilient Consumer, a study that reveals the ...
After more than a year, there is likely not a single person on this planet who does not have at the ready at least 5 ways in which their ...
Teenagers, Violence, and COVID-19: A ...
Usually, when we hear the term “market research,” we think about brands, products, advertising campaigns, and consumers; we don’t often ...
How to identify a dishonest panelist?
I confess I like cooking (although I’m starting to suspect that this is an unrequited love).
Quality Panels: What’s the Optimal Frequency ...
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research ...
Survey quality: Why using quality controls?
On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two ...
How and when to use drop-box type scales in ...
The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey ...
Multiple selection lists: “Check all that ...
The survey Academy Series: 6th Chapter
