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How to Obtain a Representative Sample for Your Business
Obtaining a representative sample is a critical step in any market research or quantitative study. A quality sample ensures that the results obtained are accurate and applicable to the target ...
May 15, 2024 | Alejandra Ortiz
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Maximizing Data Accuracy: Validation and Reliability of Surveys
When we need to gather data on a specific and timely research topic, ad-hoc surveys are the most appropriate because they are not part of ongoing studies. Now, how can we work on survey validation ...
May 08, 2024 | Alejandra Ortiz
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What is a survey?
Who hasn't participated in a survey? Whether it's about your healthy habits, political preferences, or even to understand your shopping experience at a store, surveys are a widely used tool in the ...
March 19, 2024 | Netquest Blog
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Site-centric or user-centric e-commerce metrics, which is more beneficial for your brand?
Nowadays, companies have access to a wealth of e-commerce metrics to analyze online consumer behavior. For these purposes, many organizations often turn to tools like Google Analytics, Google Search ...
October 11, 2023 | Enric Cid
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Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
September 21, 2023 | Lizbeth Estrada
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Digital Shopper Monitor: Beyond the Basics in Ecommerce Metrics
According to SaleCycle (2023), the global average cart abandonment rate stands at 79.53%. This means that out of every 100 created carts, only 20 end up in a purchase.
August 21, 2023 | Leandro de Maio
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