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Highlights from the ESOMAR LATAM Conference 2017
It’s been over two weeks, but we can still hear the “Mariachi” clearly in our heads: another great ESOMAR LATAM conference has just come to a close, and this time it has left us genuinely inspired. ...
May 02, 2017 | Vanessa Castro
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ISO/TC 225 announces latest updates on research standards
Over three days in October, working groups of the ISO Technical Committee 225 (TC 225), which has responsibility for the market, opinion and social research ISO standards, gathered in Madrid at AENOR ...
October 24, 2016 | Nijady Balanta
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Political polls’ credibility on the ropes again
It seems that the most convenient way to predict results in the politics scenario is to follow polls. But can we actually trust them? Now this has become THE awkward questioning for pollsters.
July 25, 2016 | Nijady Balanta
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How to speed up market research in Latin America.
During the last 6 months, I have been honoured to be a member of the Programme Committee for the 2016 edition of theESOMAR Latin America Conference that was held in Bogota (Colombia), last 10th -12th ...
April 23, 2016 | Enric Cid
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Creative data: how Netflix got to France
You're at the bus stop at 6 pm, it's cold and it's raining. You turn around and you see an advertising of a full color animated GIF featuring one of your favorite Spartans movies - let's suppose is ...
August 07, 2015 | Vanessa Castro
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Programmatic buying knocks market research doors
“Programmatic buying is the gluten of advertising. Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important.”
August 06, 2015 | Nijady Balanta
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