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June 27, 2019 | Vanessa Castro

5 ways to conduct Ad Effectiveness research

When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a ...
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December 11, 2018 | Carlos Ochoa

How and when to use drop-box type scales in ...

The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey ...
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November 13, 2018 | Melanie Revilla

Multiple selection lists: “Check all that ...

The survey Academy Series: 6th Chapter
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October 23, 2018 | Carlos Ochoa

Balanced questions reduce "yes" responses

The survey Academy Series: 5th Chapter
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March 5, 2018 | Joaquim Bretcha

IIEX Europe: once the hype mist is cleared ...

An upfront confession: I am writing this post while attending the Mobile World Congress in Barcelona, a feast of consumer technology. So, ...
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February 13, 2018 | Katie Hagan

The Super Bowl Stats You Haven't Seen Yet

People are no longer watching the Super Bowl for the commercials. Women are still the future of the NFL. Online grocers are reaping the ...
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September 25, 2017 | Katie Hagan

3 Must-Try Market Research Methods: ...

Behavioral research is disrupting the market research industry and it’s time you discover its capabilities. When you set your fears aside, ...
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