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August 26, 2019 | Oriol Llauradó

How to identify a dishonest panelist?

I confess I like cooking (although I’m starting to suspect that this is an unrequited love).
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July 25, 2019 | Maria García Limón

Survey quality: Why using quality controls?

On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two ...
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June 27, 2019 | Vanessa Castro

5 ways to conduct Ad Effectiveness research

When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a ...
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December 11, 2018 | Carlos Ochoa

How and when to use drop-box type scales in ...

The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey ...
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November 13, 2018 | Melanie Revilla

Multiple selection lists: “Check all that ...

The survey Academy Series: 6th Chapter
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October 23, 2018 | Carlos Ochoa

Balanced questions reduce "yes" responses

The survey Academy Series: 5th Chapter
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March 5, 2018 | Joaquim Bretcha

IIEX Europe: once the hype mist is cleared ...

An upfront confession: I am writing this post while attending the Mobile World Congress in Barcelona, a feast of consumer technology. So, ...
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