On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two fictional panelists identities and then joined 10 Online ...
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
How and when to use drop-box type scales in surveys
The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey is essential. A good survey design is the one that ...
