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Market Research Heroes: Thomas Zoëga Ramsøy
In this new release we’ve had the pleasure to talk with Thomas Zoëga Ramsøy, who is considered one of the leading scholars and practitioners in consumer neuroscience and neuromarketing.
March 06, 2015 | Cristina Medina
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Is my difference significant?
In a previous post we tried to explain how I should choose the sample size in order to ensure that the obtained result is within a controlled margin of error. Today we are going to deal with a ...
March 03, 2015 | Carlos Ochoa
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What sample size do I need?
One of our web’s most visited sections is the SAMPLE CALCULATOR. Thanks to this application, you can get an estimation of the sample size you need for your survey just providing basic data about the ...
February 23, 2015 | Carlos Ochoa
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Likert scale: what it is and how to use it
The Likert scale is known to be one of the most popular and used items in surveys. In contrast to dichotomous questions with yes/no answers, the Likert scale allow us to measure attitudesand to know ...
February 11, 2015 | Oriol Llauradó
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Welcome to the English Netquest Blog
We start 2015 with a new challenge: a brand new English blog. This blog is intended to be an open platform to share with you the latest updates on the declarative and observational Market Research ...
February 04, 2015 | Silvia Viñuales
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AIMRI Conference in Barcelona
AIMRI Conference, Barcelona: “Getting ahead in the battle for global growth”
March 12, 2013 | Ruth Alonso
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