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Competitor analysis
Table of contents Competitor analysis: turn it into your strategic advantage Do you know who you are really competing with? Do you know their strengths, weaknesses, and how they position themselves ...
Table of contents Market research company expert in converting data into decisions At our market research company, we help brands and organizations understand their consumers, validate products, and ...
Table of contents Market research agency oriented towards real decisions We are a market research agency specialized in transforming data into strategic decisions. We help companies, brands, and ...
Consumer Insights Platform: Discover Your Real Customer
Table of content Consumer Insights Platform: Discover Your Real Customer Today more than ever, brands need more than just data: they need understanding. Knowing the real customer ---their ...
Table of content Online Market Research Tool | Bilendi Discuss The speed at which consumer habits change demands research tools that are agile, precise, and adapted to the digital environment. Today ...
Online Qualitative Research Platform | Bilendi Discuss
Table of content Online Qualitative Research Platform | Bilendi Discuss The way we understand consumers has evolved. It's no longer enough to know what they do, but why they do it. Online qualitative ...
Qualitative Research with AI | Enhance Your Insights
Table of content Qualitative Research with AI | Enhance Your Insights In an environment where data is abundant but true insights are scarce, qualitative research remains key to understanding the ...
Table of content How to Do Market Research for a Business: A Step-by-Step Guide for Entrepreneurs and Brands If you're thinking about starting a new business or expanding an existing one, there's a ...
Table of content Market Research for a New Product Launch: How to Validate Your Idea Before Investing You have a great idea. You know it could solve a real problem or improve your customers' lives. ...
“Synthetic Respondents”? Long live the survey, but with AI assistance
Table of content It’s the latest revolution that promises to change everything. The innovation that, this time, truly seems destined to end the survey: synthetic respondents. While we are still ...
Table of content Social Media Market Research: How to Listen to Consumers Where They Really Talk Social media platforms are no longer just for entertainment. Today, they are a real-time reflection of ...
Table of content Types of market research studies: which one does your brand need? In an increasingly competitive and changing environment, understanding the consumer is no longer an advantage—it's a ...
Table of content What is a market study and why is it important? A market study is a systematic investigation that helps in understanding the characteristics, trends, and behavior of a specific ...
Table of content Online market research is an essential tool for companies wishing to better understand their consumers' needs, identify growth opportunities, and adjust their business strategies. ...
Keys to a Successful Market Research for an Online Store
Table of content Why is market research essential for an online store? In the competitive world of e-commerce, understanding your consumers' behavior and needs is key to success. Well-executed market ...
Table of content The rise of Large Language Models (LLMs) undoubtedly represents a paradigm shift for the market research industry. The ability of Artificial Intelligence (AI) to streamline research ...
Table of content What is a qualitative survey and when is it used? A qualitative survey is a research tool designed to obtain detailed information about participants' experiences, perceptions, and ...
Table of content What is a quantitative survey? Characteristics and uses A quantitative survey is a research tool used to collect numerical and statistically analyzable data. Through this type of ...
Common Data Collection Errors and How to Avoid Them
Table of content What are Data Collection Errors and How Do They Affect Research? In any type of research, data quality is fundamental to ensure that results are valid and representative. Errors in ...
Platforms to Publish Your Thesis Survey: What Are the Best Options?
Table of content Platforms to Publish Your Thesis Survey: What Are the Best Options? Launching a well-designed academic survey is just the beginning. The real challenge lies in ensuring it reaches ...
Table of content The success of any study—academic, market, or scientific—largely depends on the quality of its data. And to obtain relevant data, the first step is to have the right participants. ...
Table of content How to Get Participants for an Academic Survey? Launching a survey for a thesis may seem simple at first, but difficult questions soon arise: Where to find people willing to ...
Use and Relevance of Netquest Data in Academic Research
Table of contents Discover how Netquest data is revolutionizing academic research through the experience of Dr. Melanie Revilla, a doctor in Survey Methodology. Academic Collaboration with Netquest: ...
What type of academic work do you need according to your goal?
Table of content Not all research projects require the same level of depth or complexity. Here's a quick guide to help you identify which type of academic work best fits your objective: Broadly ...
What Is Academic Research and What Are Its Stages?
Table of content Academic research is a systematic process aimed at generating new knowledge or deepening existing theories, typically within a university or scientific context. It relies on rigorous ...
Table of content Academic surveys are a key methodological tool in the university and scientific field. They allow for the systematic collection of information on behaviors, opinions, or knowledge ...
What is a Marketing Information System and Why is It Key to Decision-Making?
Table of content A Marketing Information System (MIS) is a strategic tool that enables the collection, processing, analysis, and distribution of key information about the market environment. Its main ...
Table of content In an increasingly competitive environment, understanding market needs is key for any company looking to grow and differentiate itself. From spotting opportunities to adjusting ...
Table of content Market value is a key indicator for companies, investors, and financial analysts, as it represents the price at which an asset, company, or industry is valued based on supply and ...
Table of content Market positioning is a key element for any brand that wants to stand out in an increasingly competitive environment. It's not just about being visible, but about creating a clear ...
Quasi-Experimental Study: What It Is and What It Brings to Market Research
Table of content The quasi-experimental study is a widely used research methodology in social sciences, marketing, and business when conducting a fully controlled experiment is not possible. This ...
Table of content If you want to gather high-quality data, providing your respondents with a clear, streamlined experience is essential. And that takes smart, thoughtful survey design. By shortening ...
Predictive Analysis: What It Is and How to Implement It
Table of content Predictive analysis has become a key tool for companies looking to stay ahead of market trends, improve customer experience, and optimize operations. By leveraging historical data ...
Table of content In the world of marketing and market research, understanding different types of consumers is key to designing effective strategies. One of the most analyzed profiles is the rational ...
Table of contents Consumer psychology is a key field in marketing and market research. Understanding how customers think, feel and make decisions allows brands to design more effective strategies, ...
Customer relationship: types and strategies to improve it
Table of contents Maintaining a strong and lasting relationship with consumers is one of the main challenges for businesses today. Competition is fierce and consumers have more choices than ever, ...
Table of contents The consumer buying cycle is the process a person follows from the time they identify a need until they make a purchase and evaluate their decision. Understanding each of its phases ...
Table of contents Consumer behavior is a key element in market research, as it allows us to understand how and why customers make purchasing decisions. For brands, knowing these factors is essential ...
Table of contents Consumer Data Management (CDM) is a key process for modern companies looking to efficiently manage and leverage consumer data. In an environment where data is one of the most ...
Table of contents Consumer panels are a key tool for obtaining valuable and insightful data on consumer behavior, opinions and preferences over time. Used in market research, these panels allow ...
Table of contents Consumer analysis is one of the key tools for any marketing strategy. It is a process that involves collecting and evaluating data on consumer preferences, needs, and behaviors to ...
Table of contents Consumer behavior refers to the analysis of the mental and emotional processes that determine how people choose, buy, use, and discard products and services. This behavior is ...
Table of contents Consumer groups are segments of people who share common characteristics, behaviors, or interests related to the consumption of products or services. These groups can be influenced ...
Table of contents In marketing, understanding consumer needs is essential for designing effective strategies. These needs drive purchasing decisions and reflect the desires and expectations that ...
Table of contents Consumer needs are the desires or deficiencies that drive individuals to seek products or services that help them meet their expectations. These needs are fundamental in marketing, ...
What Are Consumer Data and Why Are They Important?
Table of contents Consumer data is essential information that companies collect to understand the habits, preferences, and behaviors of their audience. This data ranges from purchasing patterns to ...
User vs. Consumer: How Do They Differ and Why Does It Matter in Marketing?
Table of contents In the world of marketing, the terms "user" and "consumer" are often used interchangeably. However, understanding their differences is essential for designing effective strategies ...
What Are Consumer Insights and Why Are the Key to Marketing?
Table of contents In a world where consumers have more choices than ever, consumer insights have become the compass for marketing strategies. These insights are data that reveal patterns, needs, and ...
Types of Market Research: Which Is Ideal for Your Business?
Table of contents To make informed decisions and maximize your business’s success, conducting proper market research is essential. There are various types of market research that can be used ...
Table of contents Online market research has become an efficient alternative for collecting valuable consumer data due to its speed and reach. Conducting an online market study involves following a ...
Complete Guide to Conducting Effective Market Research
Table of contents Market research is an essential tool for businesses of all sizes, as it allows them to understand their consumers, recognize market trends, and make informed decisions. In a world ...
What You Need to Know to Conduct a Successful Clothing Market Study?
Table of contents The fashion industry is one of the most competitive and rapidly changing in the world. If you’re thinking of launching a new clothing store or want to better understand your ...
How to Conduct a Market Study for a Restaurant: Step-by-Step Guide
Table of contents The success of a restaurant depends on various factors, but one of the most important is the market research conducted before its opening. A good market study for a restaurant ...
How to Conduct a Real Estate Market Study: The Perfect Guide
Table of contents Conducting a real estate market study is essential for making informed decisions when buying, selling, or investing in properties. This type of analysis allows you to assess the ...
Market Study of the Pet Sector: Trends, Opportunities, and How to Enter the Market
Table of contents The market study of the pet sector has become an essential tool for companies looking to capitalize on the growth of this industry. The pet market has experienced a boom in recent ...
Table of contents Conducting a supplier market study is essential for any company that wants to ensure a strong, reliable, and competitive supply chain. By understanding how to perform this ...
Table of contents When conducting a market study, one of the most common questions is: how many surveys are necessary to obtain reliable results? The number of surveys, or sample size, is a crucial ...
Índice A survey for starting a business is an essential tool for collecting accurate data to guide decision-making from the outset. Whether you’re thinking of launching a product-based company or a ...
Table of Contents In a constantly changing business environment, understanding the most effective market research techniques is crucial for making informed decisions. In 2024, companies looking to ...
Types of Sampling: Which is the Most Effective in Market Research?
Table of Contents Sampling is an essential technique in market research because it allows you to gather representative information about a population without analyzing every individual. There are ...
What is the Objective of a Market Study? A Detailed Analysis
Table of Contents Market studies are essential tools for companies seeking to understand their environment and make informed decisions. However, for these studies to be effective, it is crucial to ...
Have you ever wondered how to make better decisions about your products and services? The answer lies in market research. In this post, we'll dive into the fascinating world of market research, ...
Difference Between Market Study and Market Research
In thebusinessworld, theterms "marketstudy" and "marketresearch" are oftenusedinterchangeably. However, althoughthey are related, theyrepresentdistinctconceptswithspecificapplications and benefits. ...
How to Conduct an Effective Market Research Survey
Marketresearchsurveys are essentialtoolsforanycompanylookingtobetterunderstanditsconsumers, identifymarketopportunities, and makeinformeddecisions. In this blog post, ...
Omnibus surveys are a powerful and versatile tool in the field of market research. This type of survey is characterized by its ability to include questions from multiple clients in a single ...
Ad hoc researchisan invaluable toolforobtainingspecific and relevantinsightsthat can guide strategicdecisionswithin a company. Thistypeofresearchisdesignedtoaddress particular questions at a ...
Essential Tools for Market Studies: Optimize Your Research with the Right Solutions
Marketstudies are an integral partofanysuccessfulbusinessstrategy. Theyprovidevaluableinformationaboutmarkettrends, consumerpreferences, and growthopportunities. However, ...
In a world where competition is fierce and consumer demands are constantly evolving, companies need effective tools to understand their audience better and quickly adapt to market changes. Survey ...
How to Obtain a Representative Sample for Your Business
Obtaining a representative sample is a critical step in any market research or quantitative study. A quality sample ensures that the results obtained are accurate and applicable to the target ...
Maximizing Data Accuracy: Validation and Reliability of Surveys
When we need to gather data on a specific and timely research topic, ad-hoc surveys are the most appropriate because they are not part of ongoing studies. Now, how can we work on survey validation ...
In the field of research, surveys remain a fundamental tool for effectively gathering relevant data. In this regard, there are many topics to explore when conducting surveys with young people, ...
Advantages and Disadvantages of Online Surveys in 2024
The digital era continues to evolve, and so do online surveys. This method of data collection remains relevant in market research. But what are the most important advantages and disadvantages of ...
Leveraging First-Party Data in Research: Key Advantages
When it comes to conducting research, data is the key. But not all data is created equal. Have you ever heard of first-party data? If you want to elevate your research game, leveraging first-party ...
The use of surveys and questionnaires is crucial in research and data collection. However, it is common for these two tools to be confused or used incorrectly. For this reason, we want to explain the ...
Surveys are a fundamental tool in the world of research and data analysis, allowing for organized and efficient data collection. However, to make the most of this research method, it is important to ...
Who hasn't participated in a survey? Whether it's about your healthy habits, political preferences, or even to understand your shopping experience at a store, surveys are a widely used tool in the ...
The lessons learned from online consumer behavior in 2023 are of great value for crafting much more specific and meaningful marketing strategies in the future. Understanding how behavior patterns, ...
3 solutions you may be overlooking to revolutionize your ecommerce metrics
One of the main learnings from 2023 regarding e-commerce is that, while the growth trend continues, the sector has reached an evident state of maturity. And it is in this more complex and competitive ...
Site-centric or user-centric e-commerce metrics, which is more beneficial for your brand?
Nowadays, companies have access to a wealth of e-commerce metrics to analyze online consumer behavior. For these purposes, many organizations often turn to tools like Google Analytics, Google Search ...
Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
Digital Shopper Monitor: Beyond the Basics in Ecommerce Metrics
According to SaleCycle (2023), the global average cart abandonment rate stands at 79.53%. This means that out of every 100 created carts, only 20 end up in a purchase.
This is what happens every minute on the Internet: Learn about online consumer behavior
When we want to analyze online consumer behavior, first, we have to delve into the ever-changing digital landscape, exploring what happens every minute in the vast world of the Internet.
Undoubtedly, the e-commerce world has become increasingly competitive in recent years. With so many buying options available, it’s vital for businesses today to use appropriate e-commerce metrics to ...
Optimize your audience measurement with a symphony of high-quality data
Audience measurement is crucial for brands and research agencies looking to obtain high-quality data. This is because if we aren’t measuring, we aren’t learning, much less optimizing. However, the ...
Online consumer behavior: How to spot invisible trends
We know the digital age has changed the way people interact with brands, significantly increasing online shopping. In turn, this has led to an increase in the amount of data generated about online ...
E-commerce metrics at research agencies: Key to not losing clients this 2023
What strategies are you using to measure the behavior of consumers who go to your clients’ websites to make purchases? Did you know that, today, various methods of collecting e-commerce metrics can ...
This 2023 break it down with Netquest's quality data for your marketing strategies
We know that, with time, everything changes. Even market research. During 2022, the world of marketing and research experienced a great deal of change. One change was focused on the search for ...
Online vs. offline collection, which offers better quality data?
In one form or another, market research and efforts to obtain high-quality data have been around for centuries. Today, thanks to advances in technology, research methods have evolved by leaps and ...
High-quality data with Wakoopa: Create effective online campaigns
Imagine you want to buy a car. First, you decide to visit the manufacturer’s website for information on the models that interest you. Then, you go to the authorized dealer’s website to check prices ...
The data provider as a complement to your research agency
Do you know what the most useful asset for marketing professionals is today? The answer: data. There is no doubt that we are currently living in a golden age for data providers, as they are one of ...
Quality as a key factor when choosing a data provider for sampling
For market research companies, the quality of data in sampling is undeniably a crucial aspect. This makes it possible to assess whether the information collected by a data provider will fulfill its ...
Audio matching: A revolution in audience measurement
Have you ever wondered why digital media analytics are dominated by metrics such as page views, clicks, and so on? To answer this question, we have to look far beyond the advent of the internet. Ever ...
3 benefits of behavioral data to obtain quality data
One of the most effective ways to collect high-quality data, which makes it possible to learn about customers’ needs and purchasing habits, is by using behavioral data. Below, we will look at some ...
Five keys to selecting a data provider and maximizing your budget
The data provider for your market research is a core element when it comes to getting good results. Your clients’ satisfaction will largely depend on the quality of the data you deliver to them.
Audience measurement as an ally in business objectives
Audience measurement is essential to meeting a company’s objectives. It is a tool to obtain information about the audience that comes into contact with a brand’s content. Today, companies need to be ...
Behavioral data: High-quality data for a 360-degree view
The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.
The market research industry has recently undergone dramatic changes. To tackle these dynamics, agency researchers (professionals who are part of companies that offer market research services to ...
How to obtain quality data for a collection project without failure
In the world of market research, we have often seen examples of bad surveys, forms, and questionnaires. But what’s the point of gathering data when it's incomplete, inexact, or rife with errors?
Data provider: how to search for and select the best one
The market research process is difficult, and we all know that an agency researcher’s job is no walk in the park either. There are many shared challenges that professionals in this field face as they ...
The role of audience measurement in marketing strategies post COVID-19
Ever since the world became gripped by the word “pandemic,” threats to the audience measurement ecosystem have been relentless. Long before the crisis, even, the industry was facing several major ...
For years, on-demand TV content has been wiping the floor with audiences. But when we talk about media and audience measurement, we’re talking about a category that encompasses all devices and ...
Resilient Consumer, a study that reveals the new Mexican consumer
After more than a year, there is likely not a single person on this planet who does not have at the ready at least 5 ways in which their life has changed since the start of COVID-19 and lockdown. If ...
100 years of Market Research...and what does the future hold
Knowing the past enables us to understand the present better and helps us to visualise the future. It is perhaps the reason why history awakens so many passions. The same happens in the world of ...
In recent years, it has become common to see millions of women around the world take to the streets on March 8 to commemorate International Women's Day, demanding rights, supporting victims of gender ...
Teenagers, Violence, and COVID-19: A different use for #NetquestData
Usually, when we hear the term “market research,” we think about brands, products, advertising campaigns, and consumers; we don’t often directly associate it with other uses, such as the creation of ...
The post-COVID eCommerce scenario in Spain. FMCG as a particular case.
A few weeks ago, Joan Miró, our Director of eCommerce Solutions, presented an interesting webinar in which he talked about the effects that Spaniards' online browsing has been suffering since the ...
DIY Tools: What advantages do they bring to the Market Research?
We’ve been too long on the Internet to deny that the DIY (Do It Yourself) tendency is more than a passing trend or fashion, it is a statement that is here to stay. Surely, you´ve seen a tutorial on ...
Innovate. A verb we all know and have heard before. It means changing or modifying something, introducing something new. So, if we are familiar with this word, why is it that innovating seems to be ...
Adaptation is necessary. Is this a motto? I am not sure but what I am positive about is that it seems we hear this often. It reaches our ears so frequently that we can easily confuse adaptation with ...
How many people have actually been infected by COVID-19? Over the past few weeks we've seen a surprising range of conflicting figures. Surprising both because of the simplicity of the question and ...
At the beginning of every year, the biggest fashion magazines talk about the latest trends for the upcoming seasons. This year, we decided to do the same for market research. For example, we know ...
Predicting the installation rate of a passive measurement meter
Panel companies get data from people by offering a pretty simple deal. That is, participants, share their data with panel companies and panel companies pay them for that using one of the many ...
I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal Declaration of Human Rights of the United Nations ...
The phrase "the medium is the message" is one of McLuhan’s more iconic statements. Who would have guessed that almost four decades after his death, this idea would remain strong. Now, the Internet is ...
Quality Panels: What’s the Optimal Frequency for Surveying?
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research know that this is a question often posed by companies that ...
On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two fictional panelists identities and then joined 10 Online ...
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
Netflix was founded in the US in 1997. The company started a streaming service ten years later, went multidevice in 2010, and reached 190 countries by 2019 with 137 million registered accounts. Their ...
The final episode of one of the biggest HBO’s TV shows: Game of Thrones aired last weekend. It doesn’t matter if you loved every episode of the 8th season, if you are part of the group that is asking ...
Assessing 3 popular market research reporting tools
After looking into the most popular infographic- and business intelligence reporting tools, we're turning our attention to the core of our business - market research. When it comes to visualizing ...
How and when to use drop-box type scales in surveys
The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey is essential. A good survey design is the one that ...
Comparing 3 popular business intelligence platforms
In the first post of this series, we evaluated three online tools for creating infographics. In that post, we noted that despite the abundance of tools available to researchers and business ...
Nowadays, there are plenty of interactive tools you can use to generate graphics and visualize data. They all have their own advantages and disadvantages that make them suitable for creating reports, ...
An effective channel for analysis and insight detection Over the past few years, data visualization has seen a massive growth in popularity, thanks to the technological innovation of dashboards and ...
September is a great month. I’ve always loved it. Okay, you may be thinking “Well… it’s not that great. For me, it’s just the moment to say “goodbye” to my holidays and “hello” to my never-ending ...
The Survey Academy Series: 1st Chapter With the rapid move of surveys from offline to online, we need to reevaluate how questionnaires should be designed. Therefore, we've listed 7 golden rules that ...
Alternative methods for selecting web survey samples
When thinking about participation rates, is it better to use a profiled sample or a non-profiled one? What about fieldwork efficiency? Or the accuracy of the answers? And satisfaction with the survey?
The term "behavioral data" and its benefits for market research may not be new for most of you. One of the most prominent features of this sort of information is that the data acquired is independent ...
You know we are crazy for data combinations because of all the possibilities different data sources provide the market research industry. So you can clearly see the possibilities, we prepared a new ...
To celebrate compliancy, we’re providing a quick checklist that any research agency can use to ask their sample provider about the GDPR.* Why are we doing this? Well, we genuinely believe the GDPR ...
7 Books All Market Researchers Should Read. Plus, A Gift!
Today is April 23rd, a very special day for us. Here in Barcelona, the city where Netquest was born around 17 years ago, we celebrate Sant Jordi (Saint George).
Trends Detection from the Market Research Perspective
Last week, Netquest participated at the main French Market Research meeting point, le Printemps des Études. Located in the so elegant and ancient stock exchange of Paris premises, the Palais de ...
The Mobile World Congress From a Market Researcher's Perspective
Barcelona hosted the annual Mobile World Conference (MWC2018) during the last week of February. For one week, the Catalan city became a showroom of the latest technologies in mobility. What used to ...
Before you start reading this article, I’d like to ask you for a little favor: For a few seconds, take a look around you. What do you see? I bet there’s at least one woman. At least one. Working ...
IIEX Europe: once the hype mist is cleared people are what remain
An upfront confession: I am writing this post while attending the Mobile World Congress in Barcelona, a feast of consumer technology. So, surrounded by high-tech and all its related hypes, my aim is ...
People are no longer watching the Super Bowl for the commercials. Women are still the future of the NFL. Online grocers are reaping the benefits of Super Bowl Prep. Plus, much more.
A Look at Online Purchase Trends in the US with Passive Metering
Passive meters are the latest development in the market research industry. Passive meters are downloaded or installed by panelists so they can provide a more holistic view of the market. Meters ...
As memory and computational capacities increase, so does the amount of data we deal with daily. The storage of navigation data is growing exponentially every year, and processing such data sets may ...
Two researchers walk into a bar. The one studies psychopathology. The other studies behavioral economics. Long story short, after a few cold ones, they end up in a drunken fit of rage arguing about ...
Ready for Behavioral Research? Ask Yourself These Questions.
LinkedIn does a “Daily Rundown” everyday. Curated by LinkedIn’s finest editors, it’s an article that lands in your notifications very early in the morning, every morning, to give you the scoop on ...
3 Must-Try Market Research Methods: Behavioral Data Edition
Behavioral research is disrupting the market research industry and it’s time you discover its capabilities. When you set your fears aside, you’ll see that these new research methods are actually ...
5 Reasons to Combine Different Data Sources in Your Online Research
In 2016 US mobile users spent 394% more time than the previous year using social and messaging apps. With this in mind, you can imagine how everything is quickly changing in the market research ...
MRS Oppies Awards. Tasting the success of a nomination.
When we heard we were selected as finalists for the MRS Oppies Awards (for the ‘Best Data Collection Online’ category), we were so focused on new projects and deadlines that the nomination caught us ...
When Netquest was born over 15 years ago, we didn’t think we would get this far or see the fast paced growth we’ve been experiencing. The only thing we had on our minds was the desire to make the ...
Declarative Data Versus Behavioral Data: Understanding the Difference
Before the battle between declarative data versus behavioral data, there was a time when relying on declarative data was at the core of what market researchers knew. As we know, declarative data is ...
The Big Data Revolution: How is it Impacting the Research Process?
I doubt anyone will be surprised to hear me say that in the last few years there has been unimaginable growth in the sheer volume of data available, and in the methods for collecting and processing ...
There seems to be no doubt that today, data is fulfilling the role that oil played in the 18th century: it’s a major asset that everyone wants access to. But, as Michael Palmer has noted, raw data, ...
Changes in the Market Research: GRBN Participant Engagement Initiative
Henry Ford once said “If everyone is moving forward together, then success takes care of itself” and we do agree with him. At Netquest, we believe team playing is essential to achieve great things, ...
At this year’s ESOMAR LATAM Conference in Mexico City, Lightspeed Research and Netquest jointly presented a paper entitled “Is Shopping Cultured? An Exploration into the Global Language of Consumer ...
It’s been over two weeks, but we can still hear the “Mariachi” clearly in our heads: another great ESOMAR LATAM conference has just come to a close, and this time it has left us genuinely inspired. ...
With this post, we'll conclude our series on sampling techniques. Today we’re going to talk about the snowball sampling method. Snowball sampling is a nonrandom sampling method in which the ...
At last, our series of posts on sampling, has reached the all-star of non-random sampling: quota sampling. This method is most often used in online research conducted through panels. We could look at ...
This post marks the second part of our series on sampling methods. This second installment will describe non-random sampling methods. Remember: we talk about nonrandom sampling when we don’t have ...
With this post dedicated to cluster sampling, we conclude our first block of posts on random sampling. With our next post, we will launch into nonrandom sampling methods, which are used most commonly ...
Collecting data is key for all market research. This stage starts once we have defined the research objectives and ends when we have obtained the data to be analyzed. Have you ever wondered whether ...
Now that we have taken a look at stratified sampling, we’d like to continue our series of posts on sampling techniques by examining systematic sampling. Systematic sampling used to be very popular, ...
In an earlier post, we saw the definition, advantages and drawback of simple random sampling. Today, we’re going to take a look at stratified sampling. This method, which is a form of random ...
Continuing with our series of posts on sampling, today we'll review the first random sampling method: simple random sampling. This is one of the most popular sampling methods, and it serves as a ...
In a recent post, we learned about sampling and the advantages it offers when we want to study a population. Today, we're going to take a look at the two main sampling methods. Let’s start by ...
Whenever I look at the stats for this modest blog, I always notice the same pattern. The number of visits aligns perfectly with the Pareto principle: 20% of our posts generate 80% of our page views. ...
ISO/TC 225 announces latest updates on research standards
Over three days in October, working groups of the ISO Technical Committee 225 (TC 225), which has responsibility for the market, opinion and social research ISO standards, gathered in Madrid at AENOR ...
Getting closer to in the moment insights generation
Marketers and market researchers are looking for new ways to understand online consumer behavior. Since the commercial internet became available in the mid 90s, new needs emerged as consumer behavior ...
Press Release Joana de Lacerda is the new Country Manager in Netquest Portugal Joana brings over twelve years of worldwide Market Research experience Netquest expands and enhances advanced online ...
It seems that the most convenient way to predict results in the politics scenario is to follow polls. But can we actually trust them? Now this has become THE awkward questioning for pollsters.
As 21st century consumers, we are all too acquainted with commercial battles to impose one technology over the rest on the market. We are currently witnessing battles between Android and iOS, between ...
What is the key to a product’s success? Is it inventive ability? Or is it definition, commercialization and launch? What is more important: R&D or product management?
The ISO26362 standard for access panels –thus applicable to online panels- was born with the purpose of providing research clients more clarity on how said data sources are created and managed. This ...
April is one of the busiest months of the year when it comes to events in the market research industry and in our case it wasn’t the exception. As Netquest we participated in more than10 events ...
During the last 6 months, I have been honoured to be a member of the Programme Committee for the 2016 edition of theESOMAR Latin America Conference that was held in Bogota (Colombia), last 10th -12th ...
Launching a product is kind of like the moment of truth of a company. It is the moment to face the capricious consumer. A moment that has changed the development of many projects, for better or for ...
5 tips to recruit participants for online communities
In the field of Online Research Communities, projects do not usually surpass the 100 participants nor last over six months. In fact, most of our communities last less than 15 days and have on average ...
Once Netquest’s new Online Communities service has been presented, it appears we have everything ready: the platform, the questions that will guide our investigation, the script… Ready! Let’s start? ...
Technology for online communities. what do we need to consider?
Of the three articles we are going to write on Research Online Communities, we have focused the first on the technology needed to carry out projects of this kind. We recall that market researchers ...
On 25, 26 and 27 January, the city of New Orleans was the venue for the SampleCon 2016 Conference, an annual market research event exclusively focused on survey samples. This year the congress had a ...
The Times they are A-Changin' for the Questionnaire
I must admit that I am sort of an intruder in the Market Research industry. I am not sure if this is the best way to describe myself after 12 years working in an Online Panel Company, occupying ...
Autumn in Munich: what we have to say about research & results ‘15
More than fallen leaves and a chilly weather, autumn in Munich presents itself as the perfect scenario for one of the most important events in the market research industry, the Research & Results ...
You're at the bus stop at 6 pm, it's cold and it's raining. You turn around and you see an advertising of a full color animated GIF featuring one of your favorite Spartans movies - let's suppose is ...
“Programmatic buying is the gluten of advertising. Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important.”
There are so many myths around online research. Some of them are just based on the mistrust that some clients still have on the Internet but to be honest, we know that there are some reluctances ...
We can define the right to privacy as the people’s right to have a free space from other’s watch or judgment. This is a fundamental right universally acknowledged.
Nicequest App: Blend of Declarative and Behavioral Research
At Netquest we wanted to start this new year full of energy, so we have dedicated these first three months of the year to launch our first app for mobile devices –smartphones, phablets, tablets- for ...
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