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Consumer Insights Platform: Discover Your Real Customer
Table of content Consumer Insights Platform: Discover Your Real Customer Today more than ever, brands need more than just data: they need understanding. Knowing the real customer ---their ...
November 11, 2025 | Aldana Plati
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Online Market Research Tool | Bilendi Discuss
Table of content Online Market Research Tool | Bilendi Discuss The speed at which consumer habits change demands research tools that are agile, precise, and adapted to the digital environment. Today ...
November 03, 2025 | Aldana Plati
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Online Qualitative Research Platform | Bilendi Discuss
Table of content Online Qualitative Research Platform | Bilendi Discuss The way we understand consumers has evolved. It's no longer enough to know what they do, but why they do it. Online qualitative ...
October 29, 2025 | Aldana Plati
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Qualitative Research with AI | Enhance Your Insights
Table of content Qualitative Research with AI | Enhance Your Insights In an environment where data is abundant but true insights are scarce, qualitative research remains key to understanding the ...
October 21, 2025 | Aldana Plati
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How to Do Market Research for a Business
Table of content How to Do Market Research for a Business: A Step-by-Step Guide for Entrepreneurs and Brands If you're thinking about starting a new business or expanding an existing one, there's a ...
October 10, 2025 | Ferran Robla
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Market Research for a New Product Launch
Table of content Market Research for a New Product Launch: How to Validate Your Idea Before Investing You have a great idea. You know it could solve a real problem or improve your customers' lives. ...
October 06, 2025 | Aldana Plati
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“Synthetic Respondents”? Long live the survey, but with AI assistance
Table of content It’s the latest revolution that promises to change everything. The innovation that, this time, truly seems destined to end the survey: synthetic respondents. While we are still ...
September 30, 2025 | Carlos Ochoa
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Social Media Market Research
Table of content Social Media Market Research: How to Listen to Consumers Where They Really Talk Social media platforms are no longer just for entertainment. Today, they are a real-time reflection of ...
September 26, 2025 | Javier Cuadros
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Types of market research studies
Table of content Types of market research studies: which one does your brand need? In an increasingly competitive and changing environment, understanding the consumer is no longer an advantage—it's a ...
September 22, 2025 | Ferran Robla
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How to Do a Market Study
Table of content What is a market study and why is it important? A market study is a systematic investigation that helps in understanding the characteristics, trends, and behavior of a specific ...
August 29, 2025 | Aldana Plati
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Why is Online Market Research Important?
Table of content Online market research is an essential tool for companies wishing to better understand their consumers' needs, identify growth opportunities, and adjust their business strategies. ...
August 21, 2025 | Ferran Robla
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Keys to a Successful Market Research for an Online Store
Table of content Why is market research essential for an online store? In the competitive world of e-commerce, understanding your consumers' behavior and needs is key to success. Well-executed market ...
August 13, 2025 | Javier Cuadros
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The Risks of Simulating Insights with LLMs
Table of content The rise of Large Language Models (LLMs) undoubtedly represents a paradigm shift for the market research industry. The ability of Artificial Intelligence (AI) to streamline research ...
August 05, 2025 | Enric Cid
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How to Design a Qualitative Survey Step by Step
Table of content What is a qualitative survey and when is it used? A qualitative survey is a research tool designed to obtain detailed information about participants' experiences, perceptions, and ...
August 01, 2025 | Ferran Robla
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How to Design a Quantitative Survey Step-by-Step
Table of content What is a quantitative survey? Characteristics and uses A quantitative survey is a research tool used to collect numerical and statistically analyzable data. Through this type of ...
July 29, 2025 | Ferran Robla
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Common Data Collection Errors and How to Avoid Them
Table of content What are Data Collection Errors and How Do They Affect Research? In any type of research, data quality is fundamental to ensure that results are valid and representative. Errors in ...
July 26, 2025 | Ferran Robla
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Platforms to Publish Your Thesis Survey: What Are the Best Options?
Table of content Platforms to Publish Your Thesis Survey: What Are the Best Options? Launching a well-designed academic survey is just the beginning. The real challenge lies in ensuring it reaches ...
July 22, 2025 | Aldana Plati
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5 Ways to Recruit People for Your Research
Table of content The success of any study—academic, market, or scientific—largely depends on the quality of its data. And to obtain relevant data, the first step is to have the right participants. ...
July 18, 2025 | Aldana Plati
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How to Get Participants for an Academic Survey?
Table of content How to Get Participants for an Academic Survey? Launching a survey for a thesis may seem simple at first, but difficult questions soon arise: Where to find people willing to ...
June 18, 2025 | Javier Cuadros
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Use and Relevance of Netquest Data in Academic Research
Table of contents Discover how Netquest data is revolutionizing academic research through the experience of Dr. Melanie Revilla, a doctor in Survey Methodology. Academic Collaboration with Netquest: ...
June 06, 2025 | Carlos Ochoa
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What type of academic work do you need according to your goal?
Table of content Not all research projects require the same level of depth or complexity. Here's a quick guide to help you identify which type of academic work best fits your objective: Broadly ...
May 30, 2025 | Ferran Robla
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What Is Academic Research and What Are Its Stages?
Table of content Academic research is a systematic process aimed at generating new knowledge or deepening existing theories, typically within a university or scientific context. It relies on rigorous ...
May 23, 2025 | Ferran Robla
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What are Academic Surveys?
Table of content Academic surveys are a key methodological tool in the university and scientific field. They allow for the systematic collection of information on behaviors, opinions, or knowledge ...
May 20, 2025 | Ferran Robla
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What is a Marketing Information System and Why is It Key to Decision-Making?
Table of content A Marketing Information System (MIS) is a strategic tool that enables the collection, processing, analysis, and distribution of key information about the market environment. Its main ...
May 14, 2025 | Aldana Plati
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How to Identify Market Needs
Table of content In an increasingly competitive environment, understanding market needs is key for any company looking to grow and differentiate itself. From spotting opportunities to adjusting ...
May 10, 2025 | Aldana Plati
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Market Value
Table of content Market value is a key indicator for companies, investors, and financial analysts, as it represents the price at which an asset, company, or industry is valued based on supply and ...
May 06, 2025 | Javier Cuadros
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How to Achieve Market Positioning?
Table of content Market positioning is a key element for any brand that wants to stand out in an increasingly competitive environment. It's not just about being visible, but about creating a clear ...
April 30, 2025 | Javier Cuadros
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Quasi-Experimental Study: What It Is and What It Brings to Market Research
Table of content The quasi-experimental study is a widely used research methodology in social sciences, marketing, and business when conducting a fully controlled experiment is not possible. This ...
April 28, 2025 | Carlos Ochoa
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Designing Intuitive Surveys with Logic
Table of content If you want to gather high-quality data, providing your respondents with a clear, streamlined experience is essential. And that takes smart, thoughtful survey design. By shortening ...
April 25, 2025 | Aldana Plati
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How to Write Effective Survey Questions with Flash Survey
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April 23, 2025 | Ferran Robla
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Predictive Analysis: What It Is and How to Implement It
Table of content Predictive analysis has become a key tool for companies looking to stay ahead of market trends, improve customer experience, and optimize operations. By leveraging historical data ...
April 09, 2025 | Ferran Robla
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How are consumers classified?
Table of content In the world of marketing and market research, understanding different types of consumers is key to designing effective strategies. One of the most analyzed profiles is the rational ...
March 28, 2025 | Ferran Robla
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Consumer psychology
Table of contents Consumer psychology is a key field in marketing and market research. Understanding how customers think, feel and make decisions allows brands to design more effective strategies, ...
March 22, 2025 | Ferran Robla
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Customer relationship: types and strategies to improve it
Table of contents Maintaining a strong and lasting relationship with consumers is one of the main challenges for businesses today. Competition is fierce and consumers have more choices than ever, ...
March 17, 2025 | Ferran Robla
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Consumer Purchase Cycle: Key Stages
Table of contents The consumer buying cycle is the process a person follows from the time they identify a need until they make a purchase and evaluate their decision. Understanding each of its phases ...
March 12, 2025 | Aldana Plati
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The 10 factors that affect consumer behavior
Table of contents Consumer behavior is a key element in market research, as it allows us to understand how and why customers make purchasing decisions. For brands, knowing these factors is essential ...
March 06, 2025 | Aldana Plati
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What is Consumer Data Management (CDM)?
Table of contents Consumer Data Management (CDM) is a key process for modern companies looking to efficiently manage and leverage consumer data. In an environment where data is one of the most ...
March 01, 2025 | Javier Cuadros
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Consumer panel: what is it and how to do it?
Table of contents Consumer panels are a key tool for obtaining valuable and insightful data on consumer behavior, opinions and preferences over time. Used in market research, these panels allow ...
February 27, 2025 | Aldana Plati
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How to Conduct a Consumer Analysis
Table of contents Consumer analysis is one of the key tools for any marketing strategy. It is a process that involves collecting and evaluating data on consumer preferences, needs, and behaviors to ...
February 20, 2025 | Javier Cuadros
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What is Consumer Behavior?
Table of contents Consumer behavior refers to the analysis of the mental and emotional processes that determine how people choose, buy, use, and discard products and services. This behavior is ...
February 18, 2025 | Ferran Robla
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What Are Consumer Groups?
Table of contents Consumer groups are segments of people who share common characteristics, behaviors, or interests related to the consumption of products or services. These groups can be influenced ...
February 13, 2025 | Ferran Robla
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Understanding Consumer Needs in Marketing
Table of contents In marketing, understanding consumer needs is essential for designing effective strategies. These needs drive purchasing decisions and reflect the desires and expectations that ...
February 10, 2025 | Nathalie Pozo
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What are Consumer Needs? How to Satisfy them
Table of contents Consumer needs are the desires or deficiencies that drive individuals to seek products or services that help them meet their expectations. These needs are fundamental in marketing, ...
January 30, 2025 | Javier Cuadros
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What Are Consumer Data and Why Are They Important?
Table of contents Consumer data is essential information that companies collect to understand the habits, preferences, and behaviors of their audience. This data ranges from purchasing patterns to ...
January 23, 2025 | Javier Cuadros
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User vs. Consumer: How Do They Differ and Why Does It Matter in Marketing?
Table of contents In the world of marketing, the terms "user" and "consumer" are often used interchangeably. However, understanding their differences is essential for designing effective strategies ...
January 23, 2025 | Aldana Plati
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What Are Consumer Insights and Why Are the Key to Marketing?
Table of contents In a world where consumers have more choices than ever, consumer insights have become the compass for marketing strategies. These insights are data that reveal patterns, needs, and ...
January 17, 2025 | Aldana Plati
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Types of Market Research: Which Is Ideal for Your Business?
Table of contents To make informed decisions and maximize your business’s success, conducting proper market research is essential. There are various types of market research that can be used ...
November 08, 2024 | Nathalie Pozo
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How to Conduct Online Market Research
Table of contents Online market research has become an efficient alternative for collecting valuable consumer data due to its speed and reach. Conducting an online market study involves following a ...
November 05, 2024 | Ferran Robla
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Complete Guide to Conducting Effective Market Research
Table of contents Market research is an essential tool for businesses of all sizes, as it allows them to understand their consumers, recognize market trends, and make informed decisions. In a world ...
October 31, 2024 | Javier Cuadros
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What You Need to Know to Conduct a Successful Clothing Market Study?
Table of contents The fashion industry is one of the most competitive and rapidly changing in the world. If you’re thinking of launching a new clothing store or want to better understand your ...
October 28, 2024 | Javier Cuadros
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How to Conduct a Market Study for a Restaurant: Step-by-Step Guide
Table of contents The success of a restaurant depends on various factors, but one of the most important is the market research conducted before its opening. A good market study for a restaurant ...
October 24, 2024 | Aldana Plati
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How to Conduct a Real Estate Market Study: The Perfect Guide
Table of contents Conducting a real estate market study is essential for making informed decisions when buying, selling, or investing in properties. This type of analysis allows you to assess the ...
October 21, 2024 | Aldana Plati
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Market Study of the Pet Sector: Trends, Opportunities, and How to Enter the Market
Table of contents The market study of the pet sector has become an essential tool for companies looking to capitalize on the growth of this industry. The pet market has experienced a boom in recent ...
October 17, 2024 | Ferran Robla
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Supplier Market Study: Guide, Plan, and Structure
Table of contents Conducting a supplier market study is essential for any company that wants to ensure a strong, reliable, and competitive supply chain. By understanding how to perform this ...
October 14, 2024 | Ferran Robla
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How many surveys are needed for a market study?
Table of contents When conducting a market study, one of the most common questions is: how many surveys are necessary to obtain reliable results? The number of surveys, or sample size, is a crucial ...
October 10, 2024 | Ferran Robla
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Examples of Surveys for Starting a Business
Índice A survey for starting a business is an essential tool for collecting accurate data to guide decision-making from the outset. Whether you’re thinking of launching a product-based company or a ...
October 07, 2024 | Alejandra Ortiz
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How to Design a Market Research Questionnaire?
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September 26, 2024 | Alejandra Ortiz
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Market Research Techniques in 2024
Table of Contents In a constantly changing business environment, understanding the most effective market research techniques is crucial for making informed decisions. In 2024, companies looking to ...
September 11, 2024 | Alejandra Ortiz
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Types of Sampling: Which is the Most Effective in Market Research?
Table of Contents Sampling is an essential technique in market research because it allows you to gather representative information about a population without analyzing every individual. There are ...
September 04, 2024 | Nathalie Pozo
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What is the Objective of a Market Study? A Detailed Analysis
Table of Contents Market studies are essential tools for companies seeking to understand their environment and make informed decisions. However, for these studies to be effective, it is crucial to ...
August 23, 2024 | Nathalie Pozo
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Stages and Phases of Market Research
Have you ever wondered how to make better decisions about your products and services? The answer lies in market research. In this post, we'll dive into the fascinating world of market research, ...
August 07, 2024 | Nathalie Pozo
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Difference Between Market Study and Market Research
In thebusinessworld, theterms "marketstudy" and "marketresearch" are oftenusedinterchangeably. However, althoughthey are related, theyrepresentdistinctconceptswithspecificapplications and benefits. ...
July 10, 2024 | Nathalie Pozo
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How to Conduct an Effective Market Research Survey
Marketresearchsurveys are essentialtoolsforanycompanylookingtobetterunderstanditsconsumers, identifymarketopportunities, and makeinformeddecisions. In this blog post, ...
July 04, 2024 | Aldana Plati
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Omnibus Surveys: Key to Market Research Insights
Omnibus surveys are a powerful and versatile tool in the field of market research. This type of survey is characterized by its ability to include questions from multiple clients in a single ...
June 25, 2024 | Aldana Plati
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How to Conduct an Ad Hoc Research
Ad hoc researchisan invaluable toolforobtainingspecific and relevantinsightsthat can guide strategicdecisionswithin a company. Thistypeofresearchisdesignedtoaddress particular questions at a ...
June 17, 2024 | Javier Cuadros
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Essential Tools for Market Studies: Optimize Your Research with the Right Solutions
Marketstudies are an integral partofanysuccessfulbusinessstrategy. Theyprovidevaluableinformationaboutmarkettrends, consumerpreferences, and growthopportunities. However, ...
May 31, 2024 | Ferran Robla
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Survey Panels: Market Decisions in 2024
In a world where competition is fierce and consumer demands are constantly evolving, companies need effective tools to understand their audience better and quickly adapt to market changes. Survey ...
May 22, 2024 | Ferran Robla
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How to Obtain a Representative Sample for Your Business
Obtaining a representative sample is a critical step in any market research or quantitative study. A quality sample ensures that the results obtained are accurate and applicable to the target ...
May 15, 2024 | Alejandra Ortiz
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Maximizing Data Accuracy: Validation and Reliability of Surveys
When we need to gather data on a specific and timely research topic, ad-hoc surveys are the most appropriate because they are not part of ongoing studies. Now, how can we work on survey validation ...
May 08, 2024 | Alejandra Ortiz
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Surveys for Youth: How to Approach Research?
In the field of research, surveys remain a fundamental tool for effectively gathering relevant data. In this regard, there are many topics to explore when conducting surveys with young people, ...
April 25, 2024 | Netquest Blog
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Advantages and Disadvantages of Online Surveys in 2024
The digital era continues to evolve, and so do online surveys. This method of data collection remains relevant in market research. But what are the most important advantages and disadvantages of ...
April 22, 2024 | Netquest Blog
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Leveraging First-Party Data in Research: Key Advantages
When it comes to conducting research, data is the key. But not all data is created equal. Have you ever heard of first-party data? If you want to elevate your research game, leveraging first-party ...
April 15, 2024 | Alejandra Ortiz
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What are the different types of surveys?
In the world of research, collecting reliable data is essential to draw valid conclusions and conduct further study.
April 11, 2024 | Netquest Blog
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Questionnaire and Survey: How Do They Differ?
The use of surveys and questionnaires is crucial in research and data collection. However, it is common for these two tools to be confused or used incorrectly. For this reason, we want to explain the ...
April 08, 2024 | Netquest Blog
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What is a Sampling Survey and How to Use it in Research?
In the world of research, collecting reliable data is essential to draw valid conclusions and conduct further study.
April 01, 2024 | Netquest Blog
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How to Conduct a Survey: 10-Step Guide
Surveys are a fundamental tool in the world of research and data analysis, allowing for organized and efficient data collection. However, to make the most of this research method, it is important to ...
March 22, 2024 | Netquest Blog
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What is a survey?
Who hasn't participated in a survey? Whether it's about your healthy habits, political preferences, or even to understand your shopping experience at a store, surveys are a widely used tool in the ...
March 19, 2024 | Netquest Blog
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Online Consumer Behavior: Strategies for 2024
The lessons learned from online consumer behavior in 2023 are of great value for crafting much more specific and meaningful marketing strategies in the future. Understanding how behavior patterns, ...
January 04, 2024 | Federico Zambrano Gonzalez
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3 solutions you may be overlooking to revolutionize your ecommerce metrics
One of the main learnings from 2023 regarding e-commerce is that, while the growth trend continues, the sector has reached an evident state of maturity. And it is in this more complex and competitive ...
November 30, 2023 | Jordi Guix
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Site-centric or user-centric e-commerce metrics, which is more beneficial for your brand?
Nowadays, companies have access to a wealth of e-commerce metrics to analyze online consumer behavior. For these purposes, many organizations often turn to tools like Google Analytics, Google Search ...
October 11, 2023 | Enric Cid
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Data Quality: Fail-Safe Control Methods for Multinational Market Research
It's clear that quality data is crucial for the success of any market research. However, in multinational studies, this factor becomes even more critical.
September 21, 2023 | Lizbeth Estrada
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Digital Shopper Monitor: Beyond the Basics in Ecommerce Metrics
According to SaleCycle (2023), the global average cart abandonment rate stands at 79.53%. This means that out of every 100 created carts, only 20 end up in a purchase.
August 21, 2023 | Leandro de Maio
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This is what happens every minute on the Internet: Learn about online consumer behavior
When we want to analyze online consumer behavior, first, we have to delve into the ever-changing digital landscape, exploring what happens every minute in the vast world of the Internet.
July 04, 2023 | María Jesús Berríos
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E-commerce metrics to increase your market share
Undoubtedly, the e-commerce world has become increasingly competitive in recent years. With so many buying options available, it’s vital for businesses today to use appropriate e-commerce metrics to ...
June 13, 2023 | Nicolas Kiczij
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Optimize your audience measurement with a symphony of high-quality data
Audience measurement is crucial for brands and research agencies looking to obtain high-quality data. This is because if we aren’t measuring, we aren’t learning, much less optimizing. However, the ...
May 17, 2023 | Maria García Limón
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Online consumer behavior: How to spot invisible trends
We know the digital age has changed the way people interact with brands, significantly increasing online shopping. In turn, this has led to an increase in the amount of data generated about online ...
April 12, 2023 | Maria García Limón
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E-commerce metrics at research agencies: Key to not losing clients this 2023
What strategies are you using to measure the behavior of consumers who go to your clients’ websites to make purchases? Did you know that, today, various methods of collecting e-commerce metrics can ...
March 14, 2023 | Ricardo Córdova
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This 2023 break it down with Netquest's quality data for your marketing strategies
We know that, with time, everything changes. Even market research. During 2022, the world of marketing and research experienced a great deal of change. One change was focused on the search for ...
January 13, 2023 | Maria García Limón
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Online vs. offline collection, which offers better quality data?
In one form or another, market research and efforts to obtain high-quality data have been around for centuries. Today, thanks to advances in technology, research methods have evolved by leaps and ...
December 15, 2022 | Federico Zambrano Gonzalez
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High-quality data with Wakoopa: Create effective online campaigns
Imagine you want to buy a car. First, you decide to visit the manufacturer’s website for information on the models that interest you. Then, you go to the authorized dealer’s website to check prices ...
October 18, 2022 | Enric Cid
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The data provider as a complement to your research agency
Do you know what the most useful asset for marketing professionals is today? The answer: data. There is no doubt that we are currently living in a golden age for data providers, as they are one of ...
September 08, 2022 | Juan Pablo Núñez
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Quality as a key factor when choosing a data provider for sampling
For market research companies, the quality of data in sampling is undeniably a crucial aspect. This makes it possible to assess whether the information collected by a data provider will fulfill its ...
August 31, 2022 | Lizbeth Estrada
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Audio matching: A revolution in audience measurement
Have you ever wondered why digital media analytics are dominated by metrics such as page views, clicks, and so on? To answer this question, we have to look far beyond the advent of the internet. Ever ...
July 26, 2022 | Elder Munhoz
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3 benefits of behavioral data to obtain quality data
One of the most effective ways to collect high-quality data, which makes it possible to learn about customers’ needs and purchasing habits, is by using behavioral data. Below, we will look at some ...
July 11, 2022 | Oscar Trigueros
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Five keys to selecting a data provider and maximizing your budget
The data provider for your market research is a core element when it comes to getting good results. Your clients’ satisfaction will largely depend on the quality of the data you deliver to them.
June 01, 2022 | Raúl Rodríguez Hernández
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Audience measurement as an ally in business objectives
Audience measurement is essential to meeting a company’s objectives. It is a tool to obtain information about the audience that comes into contact with a brand’s content. Today, companies need to be ...
May 19, 2022 | María Dolores García
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Behavioral data: High-quality data for a 360-degree view
The days when marketing experts relied only on self-reported data in their campaigns are long gone. To have high-quality data, this data is increasingly being replaced by behavioral data.
April 08, 2022 | Maria García Limón
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Ensure effective market studies with quality data
The market research industry has recently undergone dramatic changes. To tackle these dynamics, agency researchers (professionals who are part of companies that offer market research services to ...
April 08, 2022 | Carolina Figueroa Carvajal
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How to obtain quality data for a collection project without failure
In the world of market research, we have often seen examples of bad surveys, forms, and questionnaires. But what’s the point of gathering data when it's incomplete, inexact, or rife with errors?
March 22, 2022 | Maria García Limón
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Data provider: how to search for and select the best one
The market research process is difficult, and we all know that an agency researcher’s job is no walk in the park either. There are many shared challenges that professionals in this field face as they ...
March 07, 2022 | Maria García Limón
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The role of audience measurement in marketing strategies post COVID-19
Ever since the world became gripped by the word “pandemic,” threats to the audience measurement ecosystem have been relentless. Long before the crisis, even, the industry was facing several major ...
February 04, 2022 | Maria García Limón
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The main trend in audience measurement in 2022
For years, on-demand TV content has been wiping the floor with audiences. But when we talk about media and audience measurement, we’re talking about a category that encompasses all devices and ...
January 27, 2022 | Maria García Limón
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Resilient Consumer, a study that reveals the new Mexican consumer
After more than a year, there is likely not a single person on this planet who does not have at the ready at least 5 ways in which their life has changed since the start of COVID-19 and lockdown. If ...
October 06, 2021 | Maria García Limón
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What are the Most Popular Social Media Channels in Spain?
May 10, 2021 | Salome Gozalishvili
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100 years of Market Research...and what does the future hold
Knowing the past enables us to understand the present better and helps us to visualise the future. It is perhaps the reason why history awakens so many passions. The same happens in the world of ...
April 30, 2021 | Ferran Savín
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What websites do our female panelists visit?
In recent years, it has become common to see millions of women around the world take to the streets on March 8 to commemorate International Women's Day, demanding rights, supporting victims of gender ...
March 10, 2021 | Maria García Limón
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Teenagers, Violence, and COVID-19: A different use for #NetquestData
Usually, when we hear the term “market research,” we think about brands, products, advertising campaigns, and consumers; we don’t often directly associate it with other uses, such as the creation of ...
March 01, 2021 | Maria García Limón
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What’s next for Market Research in 2021? The experts say
“The future is hidden behind the men who make it” Anatole France
January 30, 2021 | Maria García Limón
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The post-COVID eCommerce scenario in Spain. FMCG as a particular case.
A few weeks ago, Joan Miró, our Director of eCommerce Solutions, presented an interesting webinar in which he talked about the effects that Spaniards' online browsing has been suffering since the ...
August 25, 2020 | Maria García Limón
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DIY Tools: What advantages do they bring to the Market Research?
We’ve been too long on the Internet to deny that the DIY (Do It Yourself) tendency is more than a passing trend or fashion, it is a statement that is here to stay. Surely, you´ve seen a tutorial on ...
June 30, 2020 | Maria García Limón
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Online Focus Groups: the necessary migration
Innovate. A verb we all know and have heard before. It means changing or modifying something, introducing something new. So, if we are familiar with this word, why is it that innovating seems to be ...
June 12, 2020 | Andreina De Abreu
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5 advantages of the Online Focus Group
Adaptation is necessary. Is this a motto? I am not sure but what I am positive about is that it seems we hear this often. It reaches our ears so frequently that we can easily confuse adaptation with ...
May 28, 2020 | Andreina De Abreu
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A sample against COVID-19
How many people have actually been infected by COVID-19? Over the past few weeks we've seen a surprising range of conflicting figures. Surprising both because of the simplicity of the question and ...
April 30, 2020 | Carlos Ochoa
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2020: Market Research Trends
At the beginning of every year, the biggest fashion magazines talk about the latest trends for the upcoming seasons. This year, we decided to do the same for market research. For example, we know ...
January 21, 2020 | Maria García Limón
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Predicting the installation rate of a passive measurement meter
Panel companies get data from people by offering a pretty simple deal. That is, participants, share their data with panel companies and panel companies pay them for that using one of the many ...
December 16, 2019 | Carlos Ochoa
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Is behavioral data private information?
I was very surprised when I discovered that beyond being an individual right, privacy is a fundamental right, recognized in the Universal Declaration of Human Rights of the United Nations ...
October 28, 2019 | Andreina De Abreu
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Communication with panelists: why does it matter?
The phrase "the medium is the message" is one of McLuhan’s more iconic statements. Who would have guessed that almost four decades after his death, this idea would remain strong. Now, the Internet is ...
September 24, 2019 | Andreina De Abreu
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How to identify a dishonest panelist?
I confess I like cooking (although I’m starting to suspect that this is an unrequited love).
August 26, 2019 | Oriol Llauradó
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Quality Panels: What’s the Optimal Frequency for Surveying?
Once a month? Twice? Three, four, five times? How much is too much, and how much is too little? Those of us who work in market research know that this is a question often posed by companies that ...
August 14, 2019 | Andreina De Abreu
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Questioning Audio-matching
Must-know keys
August 02, 2019 | Isabel Montero Garcés
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Survey quality: Why using quality controls?
On a previous post we told you about the Online Panels Mystery Shopping exercise done by our team. Let’s do a recap: our team created two fictional panelists identities and then joined 10 Online ...
July 25, 2019 | Maria García Limón
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Privacy policies: What is the ethics of your online panel?
“Ethics is knowing the difference between what you have the right to do and what is right to do.” Potter Stewart.
July 03, 2019 | Andreina De Abreu
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5 ways to conduct Ad Effectiveness research
When you think of doing research to understand Advertising Effectiveness what’s the first thing that comes to your mind? Maybe conducting a Survey? Think again.
June 27, 2019 | Vanessa Castro
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Using Behavioral Data to measure Netflix’s reach
Netflix was founded in the US in 1997. The company started a streaming service ten years later, went multidevice in 2010, and reached 190 countries by 2019 with 137 million registered accounts. Their ...
May 31, 2019 | Vanessa Castro
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And the winner of Game of Thrones is: HBO?
The final episode of one of the biggest HBO’s TV shows: Game of Thrones aired last weekend. It doesn’t matter if you loved every episode of the 8th season, if you are part of the group that is asking ...
May 29, 2019 | Vanessa Castro
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Assessing 3 popular market research reporting tools
After looking into the most popular infographic- and business intelligence reporting tools, we're turning our attention to the core of our business - market research. When it comes to visualizing ...
January 08, 2019 | Melissa Matias
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How and when to use drop-box type scales in surveys
The Survey Academy Series: 7th Chapter The design – meaning the type of questions and how they are presented – that we choose for a survey is essential. A good survey design is the one that ...
December 11, 2018 | Carlos Ochoa
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Comparing 3 popular business intelligence platforms
In the first post of this series, we evaluated three online tools for creating infographics. In that post, we noted that despite the abundance of tools available to researchers and business ...
November 20, 2018 | Melissa Matias
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Multiple selection lists: “Check all that apply” Vs “forced choice”
The survey Academy Series: 6th Chapter
November 13, 2018 | Melanie Revilla
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Evaluating 4 online infographic reporting tools
Nowadays, there are plenty of interactive tools you can use to generate graphics and visualize data. They all have their own advantages and disadvantages that make them suitable for creating reports, ...
November 02, 2018 | Melissa Matias
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Balanced questions reduce "yes" responses
The survey Academy Series: 5th Chapter
October 23, 2018 | Carlos Ochoa
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Five advantages of data visualization
An effective channel for analysis and insight detection Over the past few years, data visualization has seen a massive growth in popularity, thanks to the technological innovation of dashboards and ...
October 09, 2018 | Melissa Matias
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Getting the most of the ESOMAR Congress
September is a great month. I’ve always loved it. Okay, you may be thinking “Well… it’s not that great. For me, it’s just the moment to say “goodbye” to my holidays and “hello” to my never-ending ...
September 20, 2018 | Isabel Montero Garcés
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How to collect narrative responses
The survey Academy Series: 4th Chapter
July 19, 2018 | Carlos Ochoa
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From concept to questions
The survey Academy Series: 3rd Chapter
July 12, 2018 | Carlos Ochoa
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Considering "don't know" options for surveys
The survey Academy Series: 2nd Chapter
July 05, 2018 | Carlos Ochoa
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7 Golden Rules for Online Surveys
The Survey Academy Series: 1st Chapter With the rapid move of surveys from offline to online, we need to reevaluate how questionnaires should be designed. Therefore, we've listed 7 golden rules that ...
June 28, 2018 | Carlos Ochoa
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3 steps to adopt online behavioral data
Can you name the 5 last websites you visited last night?
June 25, 2018 | Enric Cid
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Alternative methods for selecting web survey samples
When thinking about participation rates, is it better to use a profiled sample or a non-profiled one? What about fieldwork efficiency? Or the accuracy of the answers? And satisfaction with the survey?
June 21, 2018 | Ezequiel Paura
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From Desired Goals to Explicit Analysis
The term "behavioral data" and its benefits for market research may not be new for most of you. One of the most prominent features of this sort of information is that the data acquired is independent ...
May 17, 2018 | Anna Bellido
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Infographics: What to look for in behavioral data
You know we are crazy for data combinations because of all the possibilities different data sources provide the market research industry. So you can clearly see the possibilities, we prepared a new ...
May 16, 2018 | Melissa Matias
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GDPR: 7 Questions to Ask Your Panel Provider
To celebrate compliancy, we’re providing a quick checklist that any research agency can use to ask their sample provider about the GDPR.* Why are we doing this? Well, we genuinely believe the GDPR ...
May 14, 2018 | Katie Hagan
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7 Books All Market Researchers Should Read. Plus, A Gift!
Today is April 23rd, a very special day for us. Here in Barcelona, the city where Netquest was born around 17 years ago, we celebrate Sant Jordi (Saint George).
April 23, 2018 | Carlos Ochoa
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Trends Detection from the Market Research Perspective
Last week, Netquest participated at the main French Market Research meeting point, le Printemps des Études. Located in the so elegant and ancient stock exchange of Paris premises, the Palais de ...
April 11, 2018 | Joaquim Bretcha
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The Mobile World Congress From a Market Researcher's Perspective
Barcelona hosted the annual Mobile World Conference (MWC2018) during the last week of February. For one week, the Catalan city became a showroom of the latest technologies in mobility. What used to ...
March 15, 2018 | Joaquim Bretcha
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Tribute to the Genuine Women Around the Globe
Before you start reading this article, I’d like to ask you for a little favor: For a few seconds, take a look around you. What do you see? I bet there’s at least one woman. At least one. Working ...
March 08, 2018 | Isabel Montero Garcés
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IIEX Europe: once the hype mist is cleared people are what remain
An upfront confession: I am writing this post while attending the Mobile World Congress in Barcelona, a feast of consumer technology. So, surrounded by high-tech and all its related hypes, my aim is ...
March 05, 2018 | Joaquim Bretcha
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The Super Bowl Stats You Haven't Seen Yet
People are no longer watching the Super Bowl for the commercials. Women are still the future of the NFL. Online grocers are reaping the benefits of Super Bowl Prep. Plus, much more.
February 13, 2018 | Katie Hagan
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A Look at Online Purchase Trends in the US with Passive Metering
Passive meters are the latest development in the market research industry. Passive meters are downloaded or installed by panelists so they can provide a more holistic view of the market. Meters ...
January 30, 2018 | Gil Oliveira
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On speeding up your R scripts 
As memory and computational capacities increase, so does the amount of data we deal with daily. The storage of navigation data is growing exponentially every year, and processing such data sets may ...
January 11, 2018 | Anna Bellido
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6 Most Common Behavioral Data Questions Answered
Two researchers walk into a bar. The one studies psychopathology. The other studies behavioral economics. Long story short, after a few cold ones, they end up in a drunken fit of rage arguing about ...
November 20, 2017 | Katie Hagan
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Ready for Behavioral Research? Ask Yourself These Questions.
LinkedIn does a “Daily Rundown” everyday. Curated by LinkedIn’s finest editors, it’s an article that lands in your notifications very early in the morning, every morning, to give you the scoop on ...
November 03, 2017 | Katie Hagan
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3 Must-Try Market Research Methods: Behavioral Data Edition
Behavioral research is disrupting the market research industry and it’s time you discover its capabilities. When you set your fears aside, you’ll see that these new research methods are actually ...
September 25, 2017 | Katie Hagan
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5 Reasons to Combine Different Data Sources in Your Online Research
In 2016 US mobile users spent 394% more time than the previous year using social and messaging apps. With this in mind, you can imagine how everything is quickly changing in the market research ...
September 14, 2017 | Pepe Tomás
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MRS Oppies Awards. Tasting the success of a nomination.
When we heard we were selected as finalists for the MRS Oppies Awards (for the ‘Best Data Collection Online’ category), we were so focused on new projects and deadlines that the nomination caught us ...
September 13, 2017 | Isabel Montero Garcés
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MR Privacy Concerns: The Possibilities of a Panel Company
Whether you’re a marketer or a market researcher, we both have the same nagging question: What exactly are consumers doing online?
September 07, 2017 | Katie Hagan
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8 reasons not to miss ESOMAR 70th Congress
When Netquest was born over 15 years ago, we didn’t think we would get this far or see the fast paced growth we’ve been experiencing. The only thing we had on our minds was the desire to make the ...
August 30, 2017 | Isabel Montero Garcés
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Declarative Data Versus Behavioral Data: Understanding the Difference
Before the battle between declarative data versus behavioral data, there was a time when relying on declarative data was at the core of what market researchers knew. As we know, declarative data is ...
August 22, 2017 | Katie Hagan
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The Big Data Revolution: How is it Impacting the Research Process?
I doubt anyone will be surprised to hear me say that in the last few years there has been unimaginable growth in the sheer volume of data available, and in the methods for collecting and processing ...
August 10, 2017 | Ferran Savín
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Types of Data You Can Use for Online Research
There seems to be no doubt that today, data is fulfilling the role that oil played in the 18th century: it’s a major asset that everyone wants access to. But, as Michael Palmer has noted, raw data, ...
August 01, 2017 | Ferran Savín
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Changes in the Market Research: GRBN Participant Engagement Initiative
Henry Ford once said “If everyone is moving forward together, then success takes care of itself” and we do agree with him. At Netquest, we believe team playing is essential to achieve great things, ...
May 05, 2017 | Isabel Montero Garcés
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Is Shopping Cultured?
At this year’s ESOMAR LATAM Conference in Mexico City, Lightspeed Research and Netquest jointly presented a paper entitled “Is Shopping Cultured? An Exploration into the Global Language of Consumer ...
May 05, 2017 | Joaquim Bretcha
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Highlights from the ESOMAR LATAM Conference 2017
It’s been over two weeks, but we can still hear the “Mariachi” clearly in our heads: another great ESOMAR LATAM conference has just come to a close, and this time it has left us genuinely inspired. ...
May 02, 2017 | Vanessa Castro
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Non-random sampling: snowball sampling
With this post, we'll conclude our series on sampling techniques. Today we’re going to talk about the snowball sampling method. Snowball sampling is a nonrandom sampling method in which the ...
February 06, 2017 | Carlos Ochoa
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Non-random sampling: quota sampling
At last, our series of posts on sampling, has reached the all-star of non-random sampling: quota sampling. This method is most often used in online research conducted through panels. We could look at ...
February 01, 2017 | Carlos Ochoa
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Non-random sampling: availability sampling
This post marks the second part of our series on sampling methods. This second installment will describe non-random sampling methods. Remember: we talk about nonrandom sampling when we don’t have ...
January 30, 2017 | Carlos Ochoa
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Random sampling: cluster sampling
With this post dedicated to cluster sampling, we conclude our first block of posts on random sampling. With our next post, we will launch into nonrandom sampling methods, which are used most commonly ...
January 25, 2017 | Carlos Ochoa
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7 steps to follow for online data collection
Collecting data is key for all market research. This stage starts once we have defined the research objectives and ends when we have obtained the data to be analyzed. Have you ever wondered whether ...
January 24, 2017 | Carlos Ochoa
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Random sampling: systematic sampling
Now that we have taken a look at stratified sampling, we’d like to continue our series of posts on sampling techniques by examining systematic sampling. Systematic sampling used to be very popular, ...
January 23, 2017 | Carlos Ochoa
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Random sampling: stratified sampling
In an earlier post, we saw the definition, advantages and drawback of simple random sampling. Today, we’re going to take a look at stratified sampling. This method, which is a form of random ...
January 18, 2017 | Carlos Ochoa
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Random sampling: simple random sampling
Continuing with our series of posts on sampling, today we'll review the first random sampling method: simple random sampling. This is one of the most popular sampling methods, and it serves as a ...
January 16, 2017 | Carlos Ochoa
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Random and non-random sampling
In a recent post, we learned about sampling and the advantages it offers when we want to study a population. Today, we're going to take a look at the two main sampling methods. Let’s start by ...
January 12, 2017 | Carlos Ochoa
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Sampling: what it is and why it works
Whenever I look at the stats for this modest blog, I always notice the same pattern. The number of visits aligns perfectly with the Pareto principle: 20% of our posts generate 80% of our page views. ...
December 27, 2016 | Carlos Ochoa
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ISO/TC 225 announces latest updates on research standards
Over three days in October, working groups of the ISO Technical Committee 225 (TC 225), which has responsibility for the market, opinion and social research ISO standards, gathered in Madrid at AENOR ...
October 24, 2016 | Nijady Balanta
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Getting closer to in the moment insights generation
Marketers and market researchers are looking for new ways to understand online consumer behavior. Since the commercial internet became available in the mid 90s, new needs emerged as consumer behavior ...
September 23, 2016 | Daan Versteeg
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Netquest appoints Portugal Country Manager
Press Release Joana de Lacerda is the new Country Manager in Netquest Portugal Joana brings over twelve years of worldwide Market Research experience Netquest expands and enhances advanced online ...
August 04, 2016 | Nijady Balanta
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Political polls’ credibility on the ropes again
It seems that the most convenient way to predict results in the politics scenario is to follow polls. But can we actually trust them? Now this has become THE awkward questioning for pollsters.
July 25, 2016 | Nijady Balanta
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Legendary products: VHS VS BETA
As 21st century consumers, we are all too acquainted with commercial battles to impose one technology over the rest on the market. We are currently witnessing battles between Android and iOS, between ...
June 08, 2016 | Carlos Ochoa
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LEGENDARY PRODUCTS: BIC CRISTAL
What is the key to a product’s success? Is it inventive ability? Or is it definition, commercialization and launch? What is more important: R&D or product management?
June 02, 2016 | Carlos Ochoa
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We need a fair measure of online panels size
The ISO26362 standard for access panels –thus applicable to online panels- was born with the purpose of providing research clients more clarity on how said data sources are created and managed. This ...
May 13, 2016 | Carlos Ochoa
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"Who said Market Research is boring?"
April is one of the busiest months of the year when it comes to events in the market research industry and in our case it wasn’t the exception. As Netquest we participated in more than10 events ...
May 06, 2016 | Vanessa Castro
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How to speed up market research in Latin America.
During the last 6 months, I have been honoured to be a member of the Programme Committee for the 2016 edition of theESOMAR Latin America Conference that was held in Bogota (Colombia), last 10th -12th ...
April 23, 2016 | Enric Cid
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Visit us at the Insight Show '16
April 22, 2016 | Nijady Balanta
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LEGENDARY PRODUCTS: OLIVETTI’s PROGRAMMA 101
Launching a product is kind of like the moment of truth of a company. It is the moment to face the capricious consumer. A moment that has changed the development of many projects, for better or for ...
April 13, 2016 | Carlos Ochoa
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5 tips to recruit participants for online communities
In the field of Online Research Communities, projects do not usually surpass the 100 participants nor last over six months. In fact, most of our communities last less than 15 days and have on average ...
April 01, 2016 | Ferran Savín
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The participant at the center of our Community
Once Netquest’s new Online Communities service has been presented, it appears we have everything ready: the platform, the questions that will guide our investigation, the script… Ready! Let’s start? ...
March 24, 2016 | Sandra Ortigosa
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Technology for online communities. what do we need to consider?
Of the three articles we are going to write on Research Online Communities, we have focused the first on the technology needed to carry out projects of this kind. We recall that market researchers ...
March 21, 2016 | Ferran Savín
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Online Communities, your tailor-made social media
Collaborate, create and co-create with the best participation and the best technology!
March 07, 2016 | Ferran Savín
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Our local perspective of SampleCon 2016
On 25, 26 and 27 January, the city of New Orleans was the venue for the SampleCon 2016 Conference, an annual market research event exclusively focused on survey samples. This year the congress had a ...
February 25, 2016 | Nijady Balanta
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Netquest goes global, we are now part of GfK
Today is a very special day for Netquest. Today is the day we begin our journey as a global company of online panels.
February 05, 2016 | Carlos Ochoa
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The Times they are A-Changin' for the Questionnaire
I must admit that I am sort of an intruder in the Market Research industry. I am not sure if this is the best way to describe myself after 12 years working in an Online Panel Company, occupying ...
November 19, 2015 | Carlos Ochoa
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Autumn in Munich: what we have to say about research & results ‘15
More than fallen leaves and a chilly weather, autumn in Munich presents itself as the perfect scenario for one of the most important events in the market research industry, the Research & Results ...
November 06, 2015 | Nijady Balanta
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Creative data: how Netflix got to France
You're at the bus stop at 6 pm, it's cold and it's raining. You turn around and you see an advertising of a full color animated GIF featuring one of your favorite Spartans movies - let's suppose is ...
August 07, 2015 | Vanessa Castro
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Programmatic buying knocks market research doors
“Programmatic buying is the gluten of advertising. Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important.”
August 06, 2015 | Nijady Balanta
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9 Myths about Online Market Research
There are so many myths around online research. Some of them are just based on the mistrust that some clients still have on the Internet but to be honest, we know that there are some reluctances ...
May 28, 2015 | Silvia Viñuales
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Privacy, an opportunity not to be missed
We can define the right to privacy as the people’s right to have a free space from other’s watch or judgment. This is a fundamental right universally acknowledged.
April 14, 2015 | Oriol Llauradó
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Nicequest App: Blend of Declarative and Behavioral Research
At Netquest we wanted to start this new year full of energy, so we have dedicated these first three months of the year to launch our first app for mobile devices –smartphones, phablets, tablets- for ...
April 07, 2015 | Nacho Rosés
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Netquest Observational Research: Join the new era!
Today we want to present you a new technology that will probably revolutionize the market research industry within the next years. It is called the Netquest Tracker, a key technology to carry out a ...
March 16, 2015 | Ferran Savín
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Market Research Heroes: Thomas Zoëga Ramsøy
In this new release we’ve had the pleasure to talk with Thomas Zoëga Ramsøy, who is considered one of the leading scholars and practitioners in consumer neuroscience and neuromarketing.
March 06, 2015 | Cristina Medina
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Is my difference significant?
In a previous post we tried to explain how I should choose the sample size in order to ensure that the obtained result is within a controlled margin of error. Today we are going to deal with a ...
March 03, 2015 | Carlos Ochoa
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